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29 Sep 2010
doc

Boeing vs. Airbus

Case study - 3 pages - Business strategy

The aircraft industry consists in the building and the manufacture of aircrafts according to several standards and rules from government bodies. There are two types of aviation: the military and the civil. There is a high level of competitiveness because only two builders, Boeing and Airbus, have...

29 Sep 2010
doc

Strategic analysis of Ferrero

Case study - 7 pages - Business strategy

Chocolate confectionery accounts for 58% of the market value of French confectionery. It reaches a value of 2, 26 billion. Ferrero has a large market share of the chocolate confectionery market; approximately 22 % by value; but it does not dominate that market as much as it dominates the market...

29 Sep 2010
doc

Panera bread company

Case study - 8 pages - Business strategy

Founded by Louis Kane and Ron Shaich in 1981, Au Bon Pain Company was the forefather of Panera Bread. After many years of success in St Louis, Missouri, the Company grew up fast and now Panera Bread Company represents 1,027 units in 36 states and is one of the dominant restaurant operators in the...

29 Sep 2010
doc

SWOT Analysis - Nespresso

Case study - 5 pages - Business strategy

We would like to think that the customer of Nespresso looks like 'a perfume addict' who does not really care about the quality of coffee. He attaches more importance to the packaging and the purchasing atmosphere than the contents themselves. Two of the three key points of the Nespresso...

29 Sep 2010
doc

TomTom N.V in the industry of the PND (Personal Navigation Devices)

Case study - 27 pages - Business strategy

The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts:...

29 Sep 2010
pdf

FedEx strategic analysis

Dissertation - 32 pages - Business strategy

FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...

29 Sep 2010
doc

Innovation at Procter & Gamble

Worksheets - 3 pages - Business strategy

To innovate is to create something; it is necessary to distinguish innovation from invention because an innovation need not necessarily always be an invention. Innovation can assume four forms: •Marketing plan for a new product launch or the improvement of a product that already exists...

29 Sep 2010
doc

Strategic Analysis of the brand of liquor Pernod Ricard

Case study - 12 pages - Business strategy

Pernod-Ricard is a French company which produces alcoholic beverages. It was established in 1975 with the merger of two French anise-based spirit producers namely Pernod and Ricard. During the initial years, the company's strategy was to strengthen its global position by building a strong...

29 Sep 2010
pdf

Food Processing: Frozen ready meals - The Marie Case

Case study - 24 pages - Business strategy

Marie is a food processing company that specializes in fresh ready meals and frozen ready meals. Marie manufactures and commercializes products with the brands Marie, Bocuse, Luang (exotic meals), Weight Watchers (light meals) and also the Uniq group which is a major player of the food...

29 Sep 2010
pdf

Competitive Environment Analysis : Haagen- Dazs

Case study - 24 pages - Business strategy

Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...

29 Sep 2010
doc

Beneteau, an international market leader

Case study - 39 pages - Business strategy

Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...

29 Sep 2010
pdf

Business plan for a new board game: Flagpoint

Business plan - 33 pages - Business strategy

A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The...

29 Sep 2010
doc

Internationalization process: Michelin

Case study - 8 pages - Business strategy

The Michelin Company was founded in 1889 in Clermont-Ferrand (France) by Edouard Michelin. Initially, Michelin employed 52 persons in a plant spread over 32 acres. Edouard Michelin benefited of his brother's (André Michelin) support. The two brothers were complementary: André was an innovator,...

29 Sep 2010
doc

Air France and KLM, Case study

Case study - 3 pages - Business strategy

To be competitive in the airline industry, companies need to be in control of cost control and management. Companies need to reduce their exposition to risk (fuel management) and control the efficiency of each type of plane they operate. As the industry requires high fixed costs, companies have...

29 Sep 2010
doc

"Global strategy and Globalization in emerging markets"

Essay - 6 pages - Business strategy

Organizational culture, like national culture, is an iceberg, with some elements above water and others submerged. Elements above water are not only more visible, but easier to understand. Elements below water are difficult to observe and are more important for understanding culture because they...

29 Sep 2010
doc

Case Study: GE's growth strategy - The Immelt initiative

Case study - 10 pages - Business strategy

This report analyses GE's growth strategy, mainly regarding the new management style: since Immelt's appointment as the Chairman and CEO of the American multinational conglomerate, new initiates have been launched. We aim at analyzing GE's businesses and determine how they are driven and how they...

29 Sep 2010
doc

Sanofi Aventis, corporate strategy

Case study - 14 pages - Business strategy

Sanofi Aventis is a company operating in the pharmaceutical industry. Created in 2004 from the merger of two European companies, Sanofi Aventis is today the leader in Europe, and is part of the top 5 global companies in its sector. Sanofi Aventis's self-given mission in the pharmaceutical...

29 Sep 2010
doc

Dyson : history, strategies and performances

Case study - 2 pages - Business strategy

A new vacuum cleaner appeared due to Dyson, the inventor of the first bagless hoover. The successful British firm decided to outsource its manufacturing department to Malaysia in 2002, which caused many reactions. We will study the history of the company, its strategy and performances taking into...

29 Sep 2010
doc

Wells Fargo's cross selling strategies

Case study - 8 pages - Business strategy

Particularly in the United States, the link between politics and banking has always been strong and notably with lobbies so that the US government was used to helping the banking system when crisis hit the country but was also used to withdrawing during auspicious periods. These are partly the...

29 Sep 2010
doc

Analysis of Ryanair's Strategies

Case study - 3 pages - Business strategy

For many years, air travel was a distant dream for the common man.Thanks to the emergence of low cost airline companies such as Ryanair, flying is no longer reserved for the elite class. Ryanair, the pioneer of low-cost airlines, is an Irish company that was created in 1985 by Michael O'Leary....

29 Sep 2010
doc

The Swiss chemical and pharmaceutical industry

Market study - 6 pages - Business strategy

In the beginning, pharmacists developed new products in their back shop. Industrialization started a century ago, with the universal exposition where scientists wanted to find new processes and develop their market. Moreover, the two World Wars led to significant growth in this particular market....

29 Sep 2010
doc

Case study: eBay in China

Case study - 6 pages - Business strategy

The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a local,...

29 Sep 2010
doc

Accor financial statements

Case study - 15 pages - Business strategy

Accor is a French group which specializes not only in hotels and services to corporation, but also catering and leisure. The company is the European leader and a major global group in hotels. It is also the global leader in providing services to corporate clients and public institutions. It...

29 Sep 2010
doc

Dubai land

Case study - 6 pages - Business strategy

Dubai is at the same time a city and an emirate of the United Arab Emirates. Though Dubai is not the capital of the United Arab Emirates, the largest emirate or the most populated one, it is the most known of the seven emirates which compose the federation. This fame is due to the huge media...

29 Sep 2010
doc

Google's development strategy

Case study - 6 pages - Business strategy

Google is one of the best examples of companies that have boomed owing to the eruption of the Internet at the beginning of the 21st century. The companies based their entire business model on the Internet and trust the growth potential of this emerging media. After a slump in the early...

29 Sep 2010
doc

The Sourcing and Procurement Strategy of Sanofi- Aventis

Case study - 29 pages - Business strategy

Sanofi Aventis, a multi-national pharmaceutical company, uses purchasing structures and procedures that aim to cover all activities and all types of purchasing. The structure is based on placing the purchasing responsibility on entities and business units, under the supervision of a central team....

29 Sep 2010
pdf

Strategy monograph: Colas Rail, Turnkey produts

Case study - 22 pages - Business strategy

Colas Rail continues to be the French leader in the rail-track laying business. Its leading role in this business is partly due to its unique ability to deliver turnkey products to its clients. The company has been active in all the spheres of railway business, from building up to the maintenance...

29 Sep 2010
doc

Europe's leading telecom companies : Overstretched and under threat

Essay - 9 pages - Business strategy

According to Campbell in 2002, the classic prescriptive process can be defined as a “strategy that is planned in advance and which follows a rational process through each stage from analysis to implementation.” Widely recognised as the most principal theories for strategy development,...

29 Sep 2010
doc

What make Haagen-Dazs so successful?

Case study - 28 pages - Business strategy

Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...

29 Sep 2010
doc

Pharmaceutical industry analysis and merck's strategic assessement

Case study - 8 pages - Business strategy

The pharmaceutical industry is characterized by a harsh competition between large companies, biotech start-ups and generics, long and risky R&D processes, increasing government regulations and strong purchaser pressures. Merck & Co Inc. is one of the biggest players in this industry, due to its...