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10 Jan 2011
doc

Diversification of Nokia

Case study - 2 pages - Business strategy

Nokia is the world leader in the mobile telephone market and has 38% of the market shares. The telephone market witnessed a strong growth between 1990 and 2000. Today, it looks like the market is mature. However, competition remains fierce. The phones tend to include many more sophisticated...

10 Jan 2011
doc

Analysis of the advertising campaign of the new Toyota Picnic

Case study - 4 pages - Business strategy

Technology, progress, innovation, etc. are terms that gained momentum from the late twentieth century onwards. These terms were adopted by advertising agencies in their advertising campaigns every other day. The advertisement of the new Picnic vehicle launched by Toyota is a classic example of...

10 Jan 2011
doc

Coca Cola vs. Pepsi: Analysis and comparison of strategies

Case study - 20 pages - Business strategy

We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market...

10 Jan 2011
doc

Internationalization Strategies of Wal-Mart and Tesco - published: 10/01/2011

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate and the speed of establishment of these two firms internationally until...

10 Jan 2011
doc

The pharmaceutical industry

Market study - 34 pages - Business strategy

The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and biotech...

10 Jan 2011
doc

Analysis of Christian Dior SA

Case study - 4 pages - Business strategy

In recent years, the luxury market has been experiencing a real boom. This boom is the consequence of the recent democratization of luxury brands. The democratization of luxury brands has made it possible to develop accessories that have become more accessible. This phenomenon has resulted in...

10 Jan 2011
doc

The failed outsourcing idea of a French automotive supplier

Case study - 4 pages - Business strategy

This case study is about a French automotive supplier which outsourced its IT activities in order to reduce costs. After the consultation with a consulting firm in Paris, the supplier chose India to outsource its IT activities as it looked like a good bet. However, for reasons which will be...

10 Jan 2011
doc

International business of Danone

Case study - 8 pages - Business strategy

With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures. Group Danone is recognized for the dynamism and power of its brands. It...

10 Jan 2011
doc

Strategic analysis of Renault

Case study - 20 pages - Business strategy

Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...

10 Jan 2011
doc

Google's strategy - published: 10/01/2011

Case study - 5 pages - Business strategy

Google occupies the lead with 68% of traffic generated in the world, followed distantly by Yahoo at 16% and MSN Live at 8% (the search engine of Microsoft's MSN portal). According to Jeff Weiner, Yahoo's vice president (who is in charge of research and industry marketplaces), the market...

10 Jan 2011
doc

The marketing mantra behind Coca- Cola's success

Case study - 14 pages - Business strategy

It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...

10 Jan 2011
doc

Apple's marketing strategy

Case study - 4 pages - Business strategy

For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...

10 Jan 2011
doc

Strategy of the IKEA group

Case study - 27 pages - Business strategy

Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

06 Jan 2011
doc

Southern Comfort: Promotional Campaign

Thesis - 2 pages - Business strategy

I believe that Southern Comforts' new promotional campaign has succeeded so much that it helped put Mardi Gra and New Orleans back on the map. Today, Southern Comfort presents the evolution of its brand with the tag line "Me, myself and I" that encourages everyone to take their first step...

03 Jan 2011
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Case study of Unilever and Dove brands

Case study - 12 pages - Business strategy

In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever Group. Since 2004,...

03 Jan 2011
doc

The position of Perrier in the soft drinks market (2007)

Case study - 5 pages - Business strategy

Introduction In 1898 a natural spring was discovered in the Gard department in France. This water is naturally carbonated and was quickly used by the by Perrier Group in 1906. Over the years, this drink has become a commonly consumed beverage in the market for soft drinks which is also known as...

03 Jan 2011
doc

Strategy analysis of Henkel and L'Oreal

Case study - 25 pages - Business strategy

In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...

03 Jan 2011
doc

Strategy of Christian Dior - published: 03/01/2011

Thesis - 17 pages - Business strategy

Christian Dior was the creator of one of the largest luxury homes, who would have celebrated its 100th anniversary in 2005, and has marked his time with his creative genius. ? Christian Dior; an atypical profile: 1905 - 1934 Christian Dior was born into a wealthy family on January 21, 1905 in...

03 Jan 2011
doc

Evaluation of Wal-Mart's business strategies

Thesis - 23 pages - Business strategy

Wal-Mart was founded by Sam Walton in 1962. The group operates in sixteen countries including the United States, Canada, Mexico, Argentina, Brazil, and China. In 2005, the total number of stores amounted to nearly 5000, with more than a quarter positioned abroad. The group has around 180 million...

03 Jan 2011
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Critical analysis: Apple's publicity for iPod and iTunes

Case study - 4 pages - Business strategy

The iPod has the capability to store a large amount of music files that it can play with an excellent sound quality (in MP3 format). It satisfies people's demand for downloading music over the Internet and transferring to a product type "player" so that they can listen to it anywhere anytime....

03 Jan 2011
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Evaluating a business plan for Dior - establishment of a store in China

Business plan - 14 pages - Business strategy

A business plan was created as part of an establishment of an outlet for Dior products in China. It contains a market analysis to determine strengths, weaknesses, opportunities and threats of the Chinese market. It consists of an analysis of the Dior group, and the whole city to determine how the...

03 Jan 2011
doc

Yves Rocher: Its international development

Thesis - 30 pages - Business strategy

From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...

03 Jan 2011
doc

Global wine wars: New Challenges

Thesis - 5 pages - Business strategy

During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...

03 Jan 2011
doc

Dubai-Land: Christian Perdier's strategy

Thesis - 5 pages - Business strategy

When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...

03 Jan 2011
pdf

'Chef à la maison' - Business plan

Business plan - 37 pages - Business strategy

Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple cooking to more...

03 Jan 2011
ppt

Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box

Presentation - 40 pages - Business strategy

Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...

31 Dec 2010
doc

Strategy of Chanel

Thesis - 10 pages - Business strategy

Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...

31 Dec 2010
doc

Study of the various strategies of Air France and Easy Jet

Case study - 8 pages - Business strategy

Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...

31 Dec 2010
doc

A monograph of the Ryanair business

Case study - 5 pages - Business strategy

Ryanair, like all low-cost airlines, has chosen to differentiate itself with its price strategy. This strategy has an overarching objective, which is the minimization of total costs. To remain competitive, Ryanair carries out a continuous level of direct production costs, but also at the cost of...

31 Dec 2010
doc

Strategic issues in the European beer industry

Thesis - 7 pages - Business strategy

The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...