Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Sampling issues in Business Statistics
Case study - 7 pages - Business strategy
Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...
Nature of tourist lodgings
Case study - 4 pages - Business strategy
Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...
Organizational Development and Change Management: Case of Lenovo
Thesis - 5 pages - Business strategy
In today's ever changing business environment, it is essential for leaders at all levels to acquire the knowledge of organizational development as well as how to manage change in a strategic manner. In the long history of corporate change management, some seasoned predecessors wisely pointed out...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thesis - 22 pages - Business strategy
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...
Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces
Case study - 7 pages - Business strategy
Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other relevant...
McDonald's and KFC - Recipes for Success in China
Case study - 4 pages - Business strategy
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...
The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...
Sales strategies of the Dyson company: the leader in the electric household appliances
Case study - 12 pages - Business strategy
Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...
Business plan for a store of optics of luxury
Business plan - 43 pages - Business strategy
Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for high quality...
The Bouygues Group - business portfolio and its strategies
Case study - 4 pages - Business strategy
The Bouygues Group is a diversified conglomerate which has the advantage of limiting the risks and measures to compensate for losses in some areas. Through this strategy the company has been showing positive results in 2009 despite of the economic crisis and has managed to reduce its debt by 50%....
Analysis of the strategic problems of the Italian manufacturer of Pirelli tires
Case study - 2 pages - Business strategy
The major problem of Pirelli's information system is that it does not allow easy access. This is because information systems of each country are developed locally and are independent of each other. Access to information plays a crucial role in the success of a business, because without...
Strategic diagnosis of the evolution of the group of Sears
Case study - 2 pages - Business strategy
One of the first mistakes in the management of Sears was to disperse its activities. However, because of its size, Sears had the advantage of having a database about the extremely important customers, although they were poorly exploited. What are the factors related to the management,...
The decision-making process of purchase of a solar panel at IDS Energy
Case study - 8 pages - Business strategy
We use hydrocarbon products in all areas of our everyday life, such as in the fields of transportation, production, clothing, and high technology. For the purpose of our study, we also include habitat and comfort. In recent years, the issue of sustainable development has been emphasized in order...
Presentation of the Holcim Morocco through the model of the five forces
Case study - 4 pages - Business strategy
This document presents the strategic strengths and weaknesses of the company Holcim Morocco, using Porter's five forces model. Excerpts from the document: "There exists a certain economy of scale because there is a mass production in order to cover fixed costs. The peculiarity of this sector is...
International expansion of the Essilor Group
Case study - 2 pages - Business strategy
Essilor has a portfolio of strong brands. Varilux deals with progressive lenses that currently dominate the world market. The glasses represent about 95% of the activity of Essilor and the rest can be classified in other categories, including optical instruments and various other products that...
Analysis on the group of JC Decaux SA
Case study - 16 pages - Business strategy
The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...
Features of Blu-Ray Disc of Sony
Case study - 5 pages - Business strategy
New technologies today are emerging regularly and are usually the result of years of research. In the past ten years only 3 major innovations have made a marked impact globally, they are the flat screen, MP3 and the GPS. The Blu-Ray Disc of Sony BD is the latest innovation in Sony's incremental...
Strategies of internationalization
Course material - 31 pages - Business strategy
Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is unavoidable in most...
The "pornographication" advertising
Case study - 3 pages - Business strategy
In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating new forms to...
Alcatel-Lucent fusion: the birth of a giant on the market of telecommunications
Case study - 2 pages - Business strategy
The merger of Alcatel, a French group of telephony (mainly fixed), and Lucent, an American mobile phone group, happened in 2006. After the first abortive attempt to merge in 2001, the merger was actually be accomplished 5 years later. -2001: First attempt at forming a merger failed -April 2,...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...
Company analysis: Richart's chocolate business
Case study - 8 pages - Business strategy
The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....
Analysis of advertising of a product of great consumption: Coca-Cola
Case study - 2 pages - Business strategy
The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...
Keith Head's 'Elements of Multinational Strategy'
Book review - 5 pages - Business strategy
In his book, "Elements of Multinational Strategy," Keith Head addresses the need to adapt a product to a targeted market. In chapter 7 of "Market Adjustment", he discusses the subject of international trade. An analysis of this chapter provides some answers through the comparison between product...
The plus size apparel market in the U.S.
Market study - 5 pages - Business strategy
The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on the...
Case study of Decathlon and the sector of the distribution of the articles of sport
Case study - 23 pages - Business strategy
In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...
"The intuitive manager" by Meyrem Saget
Case study - 8 pages - Business strategy
Published in 1992, ‘The Intuitive Manager' by Meryem Le Saget is a topical and relevant analysis of a very personal vision of management. The author draws a portrait of the third generation managers who decided "to explore all facets of their potential." The author discusses various topics...
French large companies in the automobile sport
Market study - 8 pages - Business strategy
This is a summary on French companies in the fast paced world of motor sports. These companies include the likes of the Renault, Peugeot and Michelin. The Renault RS01 appeared at the Grand Prix of Great Britain in1977 with Jean-Pierre Jabouille driving. Initially, the Formula 1 project was...
