International marketing plan for a French car manufacturer - published: 03/09/2013
Case study - 28 pages - Business strategy
First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a great...
Re-Engineering the dysfunctional organization to be a good fit with the organizational ecosystem
Case study - 6 pages - Business strategy
No organization operates in a vacuum. Therefore the functioning of every organization has to be in consonance with the ecosystem within which it exits. This paper is an examination of a hypothetical organization, ‘Zonal Plastic Products Limited', from a sustainable ecological perspective....
An in-depth case study of Nestlé Foods from the view points of organizations as organisms and organizations as cultures, and leadership implications
Case study - 9 pages - Business strategy
This paper is submitted in requirement of the independent study in ‘Leading Complex Organizations' for the MAOM program for the Spring Quarter. The organization selected for study is the global company Nestlé Foods. The study is approached from the points of view of organizations as...
Business plan for concrete manufacturing plant in Ghana, West Africa
Business plan - 52 pages - Business strategy
Population of Ghana has been increasing at an average rate of 1.8% per year. Increase has imposed a burden on the country for infrastructure in the form of schools, hospitals, housing, and roads. At independence in 1957, the required infrastructure was provided mainly by the then...
The factors influencing stress and strategies to overcome: A study among software professionals in Bangalore
Case study - 7 pages - Business strategy
Stress, mainly Work-related stress, has aroused growing interest across all over the world in recent years. The workplace has changed dramatically due to the globalization of the economy. The concept of stress was first introduced in the life sciences by Selye Hans in 1936. It was derived from...
Ashford bus 642 week 2 assignment
Case study - 5 pages - Business strategy
Cooper and Schindler's (2011) definition of ethics states that “Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationship with others” (p. 32). Given that the new policy about possession of a competitor's information is still in draft...
Ashford bus 642 week 1 assignment
Case study - 2 pages - Business strategy
What is business research? Business research, as stated by Cooper & Schindler (2011) is “a systematic inquiry that provides information to guide managerial decisions” (p.10). It is the process of identifying, collecting, analyzing, synthesizing and deciphering real data which can be...
McDonalds marketing strategy
Case study - 2 pages - Business strategy
According to the McDonalds corporate website, McDonalds has been serving food since 1955 (mcdonalds.com). Not only has it been operating here in the United States for the past 57 years, but it has expanded operation abroad as well. So what makes McDonalds so special to have survived this long in...
Lance Airlines
Case study - 4 pages - Business strategy
In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...
Samsung - A macro trend analysis
Case study - 2 pages - Business strategy
Technological development is one of the fastest paced global industries in the world today. Soon after a consumer has purchased the latest and greatest electronic device, within six months the device has already been replaced by something newer and better. Since its beginning in the 1970's,...
Review the process for development of new products. Analyze why most new products fail. Respond to at least two of your fellow students' postings
Case study - 2 pages - Business strategy
Mullins and Walker (2010) state that greater attention must be given to new products and one of reasons why so many products fail is because not enough people want to buy them (p. 265). For this reason, there are systems in place to analyze ideas before proceeding to production. As stated in...
Political radio advertising
Case study - 2 pages - Business strategy
In today's high-tech world, there are essentially three types of media advertising marketers try to reach us by: television, internet and radio. Given that is it 2012 and as the November elections draw closer by the day, political advertising seems to be a constant especially over the radio....
Creating a company
Case study - 2 pages - Business strategy
The establishment a physical place, deciding on the right location, to start up is crucial. Some of the tools that are available to marketers include websites such as claritas.com. According to Mullins & Walker (2010) claritas.com “offer low-cost reports based on census data that show the...
Job analysis
Case study - 1 pages - Business strategy
Job analysis is the formal system that is developed to be able to determine the different tasks that the different people in the organization actually engage in performing. The job analysis is important in the development of the job specifications and the job descriptions. The job descriptions...
International business: Questions
Case study - 3 pages - Business strategy
A.What differences does Harold notice between life in USA and life in Colombia There are a number of differences that Harold notices between life in USA and that of Columbia. First, after marriage the new couple i.e. a son and his wife stay with their parents for a long period of time before...
Marketing analysis: Unilever
Case study - 8 pages - Business strategy
The main problem that Unilever is faced with is the competitors. The goal of the firm is to help the people look good, feel good and get more out of their lives. The strengths of the product include the natural ingredients and high quality. The weaknesses of the Dove brand include the old...
E-Government and e-service
Case study - 3 pages - Business strategy
According to Homburg (2008, p. 91) noted that in the perspective of the e-Government, there are a number of customers that cab be noted. First, the citizens refer to the voters and the taxpayers that are found in the state, the locality or the country. The citizens usually expect some services...
International marketing plan for a French car manufacturer "Renault" in the US market
Case study - 10 pages - Business strategy
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has for...
Naturalistic observation
Case study - 2 pages - Business strategy
The measurable distance between people as they interact - also known as proxemics - can be used in psychology to further delineate human behavior. Aspects such as body language, posture and body spacing are indicative of an individual's personality and through observation it has been determined...
Business model of Coco Chanel's fashion and design industry
Case study - 3 pages - Business strategy
Born on August 19, 1883 in Maine-et-Loire, France, Gabrielle Bonheur Chanel was raised in a poor family of 5 siblings that depended on the father's income as a clothes street vendor for sustenance. In 1895 when Chanel was 12 years of age, her mother Eugénie "Jeanne" Devolle died of a respiration...
Apple Inc's ethical philosophy - published: 25/07/2013
Case study - 4 pages - Business strategy
Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal...
Analysis of the implementation of Louis Vuitton in India
Case study - 5 pages - Business strategy
India is an emerging country with a fast growth. The standard of living and the number of very rich people are increasing whereas the poverty line is decreasing. Indeed, the High Net Worth Individuals represented 19% of the Indian population in 2005. Moreover, an ambitious youth interested in...
Impact of globalization on young people in Britain and the developing world
Case study - 6 pages - Business strategy
Globalization can be defined as a system of interaction or increasing global relationships between cultures, people, and economic activities among the countries of the world. Globalization in its simpler form refers to conglomerate exchange of languages, ideas, and cultures. Behavior or impacts...
A survey about key factors influencing the women's buying behaviors in London
Case study - 30 pages - Business strategy
London's e-retail industry is as big as most of the developed cities in the world. Technology has been developed to an extent where in people purchase any thing from their home computer. Moreover, in cities like London, internet has been prevalent and most of the women are working women. When...
Information Systems Management
Case study - 5 pages - Business strategy
Information is wealth. Accurate information plays a major role in taking informed decisions in large organizations. Lack of availability of accurate information at an appropriate time leads to poor planning, poor scheduling and poor decision making. The reason behind non-availability of the...
Business letter of interest
Sample letter - 1 pages - Business strategy
Thank you for taking the time to consider me for the position as a Part Time, On Call Switchboard Operator. I would love to be considered and feel I have more than enough qualifications to perform the duties of the job as well as ad a spark of energy and fun to the workplace. I am interested in...
Business cover letter
Sample letter - 1 pages - Business strategy
Recently I learned through Indeed that you are in need of a qualified and skilled Administrative Assistant and I would like to be considered for the position. As you will see on the attached resume, I have exceptional typing and communication skills and the ability to successfully handle...
Memo on the dispute between Harrods Limited and Dow Jones & Company Inc.
Case study - 3 pages - Business strategy
First of all, service being of utmost importance to a lawsuit since it determines the legitimacy of the entire litigation, Harrods should have either ensured that Dow Jones International Limited (DJI) was authorized to accept service on behalf of Dow Jones & Company Inc. (Dow Jones), or served...
Behavioral science concepts by two competing brands
Case study - 8 pages - Business strategy
There are multiple factors included in marketing products to consumers. Companies must evaluate several factors including the market size, description of the product, consumer behavior, pricing, distribution, and promotion. This evaluation varies within each company. Companies within the...
Disney Company, losing magic in the Middle Kingdom: Case study
Case study - 5 pages - Business strategy
Today, the Disney Company is well known around the world for its theme parks based on the American Disney fantasy world. In 2007, the theme park industry was estimated at US$22.8 billion and Disney is one of the major players on this growing market. Since 2008, the company has 5 Parks and Resorts...
