The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on the heavy side.
We can even find holiday centers that are specially designed for those who fear being seen in a swimsuit. The seats are wider and are designed without armrests to prevent customers from getting stuck, the beds are larger and stronger and the beach kept safe and far from prying eyes.
However, the primary problem that presents itself to those people with excess weight is of course, clothing.
So, I chose to study the market for large apparel in the U.S. This trend is evolving and it does not seem likely that it will reverse itself any time soon.
After introducing large sized clothes in the United States, we will later analyze the possibility of a French firm setting up outlets and supplying these clothes.
i. Market analysis
A. General
A growing market
The market for large apparel in the U.S. is booming. In 2004, the sales for large sized women's clothes reached $ 16.9 billion, representing 18% of the total purchases in women's clothing. With growth of over 15% in three years, the XXL sector is emerging as one of the most promising segments of the moment.
And if the latest figures from the U.S. National Institutes of Health are to be believed, this trend is not going to reverse itself any time soon. In 2004 it was estimated that over 65% of the U.S. population had weight problems or were obese. 20 years ago the size 8 (European size 36) was the most popular size but today, it is the size 14 (European size 42) that is the most popular. While over 50% of women wear clothes size 12 or bigger, only 26% of clothing sales are sales of large sizes. The XXL sector is still treated as a niche market segment with restricted ranges.
Tags: Market for big sized clothing in the United States, Companies targeting obese consumers.
[...] The XXL sector is still treated as a niche market segment with restricted ranges. Recently, large clothing brands have come to realize that there is a largely untapped market segment and have sniffed out a business opportunity. They have realized the need to develop better solutions to cater to this promising market segment. B. The local supply Different competitive strategies It is only recently that designers have come to realize the potential that the market for large sized clothes has. [...]
[...] The plus size apparel market in the U.S. Overview i. Market Analysis A. General B. The local supply C. Distribution D. Consumer profile II. Opportunities for a French company A. Niche market Opportunities to Pursue B. Open a XXL boutique in New York The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on the heavy side. [...]
[...] Qualities that are necessary to succeed in the U.S. market are responsiveness, adaptability and knowledge of the market. One will be successful if one sells what customers want to buy Recruitment. The opening of the store requires a manager to run it. It is not advisable to hire a local manager, but it is also not advisable to hire an expatriate. The best solution is to build a binomial i.e., have an American who can talk baseball with his customers but also understands French culture and customs Protect its brand. [...]
[...] And at No is the St. James Knitwear. Since November 2005, Breton has knitted sweaters in pure virgin wool. A few steps, in and it feels like the centre of Paris. The shop at Maison du Chocolat is, indeed, in all respects identical to its counterpart in Paris. Everything converges in New York. Everything is bigger especially purchasing power (which is good news for investors.)When they see something they like, Americans are capable of buying it in large quantities. The biggest problem retailers have is the cost of opening an establishment and keeping it running. [...]
[...] After introducing large sized clothes in the United States, we will later analyze the possibility of a French firm setting up outlets and supplying these clothes. i. Market analysis A. General A growing market The market for large apparel in the U.S. is booming. In 2004, the sales for large sized women's clothes reached $ 16.9 billion, representing 18% of the total purchases in women's clothing. With growth of over 15% in three years, the XXL sector is emerging as one of the most promising segments of the moment. And if the latest figures from the U.S. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
