Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's market is a highly competitive market with respect to all of its prospects like company could not sell their products at an attractive price and sales promotion strategies. Today's market is buyer oriented where the customer is considered the king. He has full power to choose the desired product according to his needs and wants. His preference is most important. Because of the huge competition, every manufacturer wants to survive in the market and earn profit. This is possible only when the products manufactured are according to the tastes and preferences of the customers and meet their expectations. Different customers have different perceptions because no two customers have similar wants and needs. Product with good features may attract a good number of customers because good feature suits the requirement of the customers. They make decisions based on their past experience and future contingencies. Hence the company needs to analyze the customer perception, which helps them in determining the various factors influencing consumers choice in buying.
[...] Contributions of our study include the analysis of behavioral consequences of customer satisfaction in the food retail sector, the accommodation of complexities in the satisfaction-sales performance links based on an empirical model of first differences, and a discussion of how managers can employ the results for customer satisfaction policies. STATEMENT OF THE PROBLEM Today's market is highly competitive market with respect of all prospects; company could not sell their products at an attractive price and by sales promotion strategies. Today's market is a buyer oriented where customer is considered as king. [...]
[...] Hence this project is to study the consumer satisfaction towards the product rendered by the organization to their customers. Objectives of the study: To know the various factors that influences the purchase of a product of the company. To check the satisfaction of the customer regarding services. To analyze the customer perception about the company To make an effective and efficient design and development process considering the present and future needs of customer. To find out how to enhance customer satisfaction by changing the product quality and its life cycle. [...]
[...] This type of satisfaction survey is typically used as part of a CRM (Customer Relationship Management System) and focuses on having a long term relationship with the individual customer Periodic Satisfaction Surveys Satisfaction feedback from groups of customers at periodic intervals to provide an occasional snapshot of customer experiences and expectations. Continuous Satisfaction Tracking Satisfaction feedback is obtained from the individual customer at the time of product or service delivery (or shortly afterwards). Satisfaction tracking surveys are often part of a management initiative to assure quality is at high levels over time. [...]
[...] It includes chest physicians, research scientists, laboratory technicians, social workers and other professionals Cipla Products : WHATS NEW IN CIPLA I-pill which contains levonorgestrel is an emergency contraceptive that provides a safe and easy way to prevent unplanned pregnancy after unprotected sex or contraceptive failure. CIPLA: Taking Social Responsibility to a New High HelpAge's MMU program requires immense financial support and free medication, which is the most vital aspect of the project. CIPLA has been providing this munificent support for many years. [...]
[...] This is not any ensures sampling but will also give the customer a feeling of satisfaction and a sense of value for having had the opportunity to test a new product free of cost. Level of customer dissatisfaction: Discrepancies, customer satisfaction and dissatisfaction can be measured at general, category and micro levels. Here we will discuss about four levels of dissatisfaction with increasing specificity 1. Dissatisfaction at general level:- This type of dissatisfaction can be associated with the consumption may be with the demand and supply or use of goods and services (consumption system) dissatisfaction may occur due to the non availability of the goods and services at all places (shopping system) or say dissatisfaction with the choice possibility(purchase system) 2. [...]
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