M&M's, the "funniest" strategy
Essay - 11 pages - Business strategy
What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic strategy. Indeed, M&M's is one of the oldest...
Alko
Essay - 6 pages - Business strategy
For the past few years, the profits of ALKO have shrunk because of a more active concurrence. Then, the board of directors of this company, which produces lighting fixtures, decided to hire Gary Fisher to try to find a solution to reduce the delivery costs. After having studied how the company...
Creating artificial needs, the sinews of phone industry?
Essay - 8 pages - Business strategy
The cell-phone equipment rate in the UK has reached the amazing level of 112% (i.e.: on average over one cell-phone per inhabitant). With this rate, the UK sets a European record, yet the average rate on the continent is above 75% (France: 86%). These figures are the result of the mobile phone...
Importance or otherwise for multinational enterprises of developing codes of ethics
Essay - 10 pages - Business strategy
According to Milton Friedman, there is one and only one social responsibility of business - to use its resources and engage in activities designed to increase its profits so long as it engages in open and free competition without deception or fraud. He advanced this view in 1962. With the...
Petrolivia and the olive oil producers market
Essay - 4 pages - Business strategy
For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...
Strategic procurement and commercial relationship
Essay - 3 pages - Business strategy
‘Supplier relationship' is an expression that, it can be argued, has positive connotations, indicating as it does that a relationship between buyer and supplier exists and that it is such that both sides derive benefit from it. However, this has not always been the case, since,...
Lego case study: Danish vs. British culture
Essay - 6 pages - Business strategy
Modern companies can not longer hold on to a “go-it-alone” philosophy in the modern networked business world. Global companies look for business opportunities outside their traditional boarders and have therefore to deal with cross-cultural issues in its everyday life. Human interaction...
Organizational development: Mergers and Acquisitions
Essay - 8 pages - Business strategy
Nowadays, mergers are very common in all sectors. Indeed, in many sectors, the competitive pressure, the decline of prices and research costs provoke numerous mergers. However, all mergers aren't successful; there are some steps to follow to avoid risks. There could be be multiple reasons to...
Ben & Jerry's ice cream: Environmental policy report
Essay - 11 pages - Business strategy
Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...
The study of a famous Australian wine company : Banrock Station
Essay - 5 pages - Business strategy
Banrock Station is an Australian wine company situated within three hours drive from Adelaide, in South Australia. Its slogan "Good earth, Fine wines" perfectly embodies the two main motivations of the company: the protection of ecological balance and the pleasure of quality wine consumption....
Pepsi's entry into India: A well planned out strategy
Essay - 7 pages - Business strategy
With other Pepsi markets nearing saturation, Pepsi decided to expand its international operations into India in the late 1980s. However, even prior to entering India, Pepsi was met with strong objections by one of India's leading political parties. George Fernandes, General Secretary of the...
The successful setting up of Accor in Brazil
Essay - 6 pages - Business strategy
Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a € 7622 million turnover in 2005. There is the...
An in-depth study of the operations of Bistro Villemanzy
Essay - 16 pages - Business strategy
Bistro Villemanzy is part of the “Bistrot des Cuisiniers” group (10 Bistros located in Lyon), which itself is a part of the Leon de Lyon/ Jean-Paul Lacombe group. Bistrot des Cuisiniers is a group aiming at offering upper quality meals in a bistro way. Leon de Lyon: created in 1904,...
Case study: Woolworths turnaround strategy 2007
Essay - 8 pages - Business strategy
Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...
The impact of the lack of oil on the activity of the Promens company
Essay - 10 pages - Business strategy
As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the...
The implementation of an information system and its consequences for the success of the companies
Essay - 6 pages - Business strategy
Today, we are led to think that every company which wants to stay “on the run” has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business approach. By information system we mean an...
Analysis of an oligopoly phone industry in South Africa
Essay - 5 pages - Business strategy
With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the “SA Mobile Market” statistical handbook, the South African...
Corporate valuation laurent perrier analysis - published: 16/01/2009
Essay - 9 pages - Business strategy
Laurent Perrier is a French company specialized in champagne, which is a luxury product. Laurent Perrier manages both the production and the distribution of its champagne and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is a...
EEV (European Embedded Value) and MCEV (Market Consistent Embedded Value)
Essay - 11 pages - Business strategy
In May 2004 the CFO forum published European Embedded Value Principles. The “CFO Forum” is a high-level discussion group composed and attended by the Chief Financial Officers of 19 leading European insurers. These principles are intended to increase the quality, comparability and...
Business performance improvement: The Zara process
Essay - 6 pages - Business strategy
Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which 91 are in France. In 2005, its turnover was 6 741...
Corporate entrepreneurship as a winning strategy
Essay - 7 pages - Business strategy
To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example...
Genetics: Case France and bio-technologies (business model)
Essay - 15 pages - Business strategy
Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....
knowledge management report
Essay - 6 pages - Business strategy
The long-term survival of any company is dependent on its ability to generate and exploit innovative ideas, bringing to market those products or services that differentiate it from its rivals. While most companies may dismiss this statement as something of a truism, only a few take proactive...
The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?
Essay - 4 pages - Business strategy
For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek word “stractos” which means "armed" and...
Accor
Essay - 9 pages - Business strategy
For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to be the world leader in economy and midscale...
Changing mentality: An analysis of Dove's "Campaign for real beauty" (2006)
Essay - 9 pages - Business strategy
The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always known how to appear different from its...
Toyota case
Essay - 4 pages - Business strategy
The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford, whose market shares are falling in favor of...
Senergy
Essay - 20 pages - Business strategy
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
Shell Canada
Essay - 12 pages - Business strategy
Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time positions in 2006 (see Appendix 2 for more...
Motown: A history of success
Essay - 6 pages - Business strategy
“Music, Money, Sex and Power.” That is how, in four unequivocal words, Gerald L. Posner defines Motown, the record label which transformed the landscape of American popular culture. The personage who embodies this definition is Berry Gordy Junior. His story is the story of Motown: that...
