Corporate and business strategy of PSA Peugeot-Citroen
Essay - 7 pages - Business strategy
PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to solve...
Integrated marketing communications plan- Levi's Curve ID
Essay - 6 pages - Business strategy
This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us to understand the integrated marketing communication methods chosen by the brand and what they bring to realize. In 2007, 1.8 billions jeans were...
Ikea, brand audit
Essay - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
International retailing: Carrefour
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
Global advertising strategy of Apple
Essay - 10 pages - Business strategy
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...
Global branding of Unilever and Nestle
Essay - 15 pages - Business strategy
This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...
Financial analysis report: Adidas vs. Puma
Essay - 20 pages - Business strategy
Europe will be hosting two major sports events in 2012: the UEFA European soccer championship in Poland and Ukraine as well as the Olympic Games in London. Consequently, with the end of 2011 approaching, there might be a current window of opportunity to invest in European manufacturers of...
Cultural differences in business and comparison between the American, English and French management style
Essay - 6 pages - Business strategy
Progress in telecommunication and transportation technologies has resulted in unprecedented growth in international trade in general and transatlantic trade (between the European Union and North America) in particular. As a result, Europeans and North Americans often interact to negotiate and...
Catalytic Solutions, Inc
Essay - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
Renault-Nissan alliance: Current situation
Essay - 5 pages - Business strategy
Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
The launch of hairdressing salon "Tchip" in Australia
Essay - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Luxury goods in China
Essay - 4 pages - Business strategy
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...
Business Ethics
Essay - 7 pages - Business strategy
Select some recent incident of controversy about “corporate misbehavior” and explain what the alleged ethical abuses were that occurred at the company and what penalties, if any, have been imposed on the alleged perpetrators. (If no penalties have yet been imposed what penalties do you...
Business Ethics: Dior
Essay - 10 pages - Business strategy
Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the...
Is Wal-Mart good for America?
Essay - 2 pages - Business strategy
With over 5000 stores worldwide and 100 million shoppers per week in the United States alone, Wal-Mart is one of the largest corporations in the world. And with its astounding efficiency, profit margin, and customer base, it is also an extreme example of the free market system, and for that...
Cola War: Coke vs. Pepsi
Essay - 8 pages - Business strategy
Industry competition has given rise to extensive market efforts by companies to sustain their position by gaining an edge over competitors. Industrial trend helps company to set standards and design a strategy for the accomplishment of goals. Multiple set of strategies are devised in accordance...
Beyond the Borders
Essay - 9 pages - Business strategy
Lars Inman needs to turn RLK Media around in twelve months. With no marketable product on the table, his only option is to get their new iVid gadget in the market. He is faced with the decision whether to in-source or contract out its software development. This paper explores the different...
Walmart Overseas: An analysis
Essay - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
Analysis of team charter
Essay - 2 pages - Business strategy
Groupthink is essential to productivity in the workplace. By implementing workgroups or a team building conducive atmosphere, the simple brainstorming one person would do on his own can blossom into new, innovative ideas that can be achieved only by working together. When a team is first...
Importance of personal values
Essay - 2 pages - Business strategy
Personal values are not only apparent, but also essential in business and personal life. Everyone has a core set of values, and while they differ from person to person, they often focus on such things as respect, honesty, community, accountability, justice, loyalty, and trust. The importance of...
The FMEA and its applications in sectors
Essay - 10 pages - Business strategy
The FMEA was developed by the U.S. Army in the late 1940s as a military procedure (MIL-P-1629). It was used as a technique for assessment of reliability and to determine the effects of failures of systems or equipment. The failures were classified according to their effect on mission success and...
Aussie Fresh export strategy
Essay - 8 pages - Business strategy
Export strategy, a crucial part of international business management, can directly affect the success of transnational companies' business performance linked to their host-country nationals. In the meantime, a well-rounded export strategy should be formulated based on the analysis of both...
Analysis and strategy of Siemens
Essay - 3 pages - Business strategy
In May, 2005 the president of Siemens, Mr. Kleinfeld launched a program called 'Fit4More'. This program was based on four pillars - the sustainability of performance and consistency of the portfolio, operational excellence, quality of staff and social responsibility. The aim of the...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...
Impact of the delays of delivery of A380 Airbus in the sector of aeronautics and the restructuring plan
Essay - 11 pages - Business strategy
These last months, the situation of the air transport has been strongly influenced by the crisis which Airbus saw, due mainly to the delays in the delivery of A380. Sonaca is also touched by this crisis, and this, because Airbus is a very important customer. Indeed, the orders for A380 were to...
Nike: A case study (2006)
Essay - 10 pages - Business strategy
Nike is a brand of sportswear that originated in the United States and is now a globally recognized brand, probably the best known. The brand owes its success to Philip Knight and Bill Bowerman, co-founders of Nike; today, the brand is a multinational company with a turnover exceeding 10 billion...
The continued dominance of Dell in the the highly competitive technological world
Essay - 6 pages - Business strategy
Founded in 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, allowing it to establish itself quickly and successfully in the computer industry. Indeed,...
Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication.
Essay - 4 pages - Business strategy
By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In...
The changing meaning of luxury in Europe
Essay - 50 pages - Business strategy
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...
