Wooden kit houses are also called "timber kit homes", because they are sold in kit, and the customer who buys the entire pack is therefore able to build his own house by himself, without any professional help. Every raw materials or tools needed by the customer are furnished in the kit when he buys it; once the house will be done, the buyer only has to care of the water and electric circuit to finally have a livable home. As the name obviously says it, the kit is only composed of wood and some extra materials for the roof etc. The customer then also has to add windows and doors to have a complete and inhabitable house.
Every people can choose to build his own wooden house by buying a kit, but as for a normal house, people need to get the town council agreement. Once this town council agreement has been received, the person can start to build his own wooden house. This kind of wooden houses has always existed but the kits are becoming more and more famous nowadays.
[...] Wooden Kit houses marketing strategy TABLE OF CONTENTS 1. Choose a product or service and a market in which you would like to explore entry Using the “Objectives” metrics, collect the information to set realistic expectations. a. External factors b. Internal factors 3. Answer the following questions: 1. Choose a product or service and a market in which you would like to explore entry. The product I decided to choose for this final assignment is the wooden kit house that can be built by the customer himself, on his own. [...]
[...] To produce these wooden kit houses, we need at least 30 employees. We also need a supplier to buy our wood. Here is the human factor. Concerning the operational one, and because we speak about houses, and really good quality ones, customers can understand that we need a bit of time to supply them with an entire kit. We first need to find the wood and buy it to our supplier, then we need to heal it and disinfect it in enormous machines in order for the wood to be ready to use and not to have any bugs or wood mushrooms (because the wood would be too weak and the house could not be built). [...]
[...] In the medium term, the perspectives are really promising. Because this market is an offer market, it is important to position ourselves with the demand, otherwise people will not buy our wooden kit houses, because for the moment, it is not a primordial need for them, as they know. That is why without a good communication, people would not know that there is a new way to be ecologically friendly and this new way is a fun way to build their own homes. [...]
[...] What is a wooden kit house? Wooden kit houses are also called “timber kit homes”, because they are sold in kit, and the customer who buys the entire pack is therefore able to build his own house by himself, without any professional help. Every raw materials or tools needed by the customer are furnished in the kit when he buys it; once the house will be done, the buyer only has to care of the water and electric circuit to finally have a livable home. [...]
[...] How much can I realistically expect to sell in this market? Short and Long-term Realistically, I can expect to sell my product pretty well on a long term basis. At the beginning, as soon as we launch the product, it will certainly be a bit difficult because people still are discovering this type or wooden houses (in kit, to build oneself without any other help) and only know the ones sold in hardware and equipment stores, where they can buy this kind of items (tools, items for animals, swimming pool equipment etc). [...]
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