Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to create the California Disney Brothers. They first presented a series of animated short films, titled Alice Cartoons during the years 1924 – 1927.
They then created a friendly little mouse, popularly known as Mickey Mouse even today. This mouse featured in a short and a silent black and white film called Crazy Aviation. This movie was followed by Steamboat Willie, the first animated sound movie in the same year. This movie has been recognized by people of all generations.
After the death of Walt Disney in 1966, and that of Roy Disney in 1971, the company began to face tough times. Creation and Marketing was the department that suffered as it was run as the private council of two brothers when Walt Disney was alive. A second theme park, called Walt Disney World Resort, was created in Florida in 1971, as the films in the 1970s and early 1980s had met with moderate success.
During the years 1930 and 1940, the studios began to produce films for family audiences, which remain to this day, the will of Disney. They enrich the world of Mickey by attaching a bride as well as new friends like Donald. Then they innovate, so that Snow White and the Seven Dwarfs (Snow White and the Seven Dwarfs, 1937) become the first animated feature film, and one of its greatest hits.
The film is followed by Pinocchio (1940), Fantasia (1940) and Bambi (1942). During the Second World War, Disney produced mainly propaganda films destined for the U.S. Army. Disney has a desire to rapidly expand. Thus in 1954, Disney created a very popular weekly TV series, "Disneyland."
The following year, in 1955, the company opened its first theme park, Disneyland in California, and launched the TV series The Mickey Mouse Club on ABC. Disney magic becomes available every day on television, and became a reality in the parks.
Along these new activities, animated films are still experiencing a great popular success like the classic Twenty Thousand Leagues Under the Sea (1954), The Shaggy Dog (1959), Hundred and One Dalmatians (1961), The Absent-Minded Professor (1961), The Jungle Book (1967) and The Love Bug (1968).
Tags: Walt Disney, evolution of the Walt Disney Corporation, Walt Disney movies
[...] The new projects of the company Disney plans to open a park in Shanghai called "Shanghai Disneyland". At a cost of $ 3.59 billion, this project would be one of the largest foreign investments ever made in China. Disney is gambling against the tide of the crisis and the difficulties faced by the park that was opened in Hong Kong three years ago. The Wall Street Journal, the American group and the Shanghai municipal authorities "agreed to submit a proposal to the Beijing government drawing up the outline of a proposed park, hotel and shops and they would hold in common and which would be located in the suburbs" of the economic capital of China. [...]
[...] It follows a policy of imperialism which means that it must annihilate the competition. In January 2006, Disney announced the acquisition of Pixar studio and animated comics that challenged the hegemony of Disney animated films. Pixar was responsible for Toy Story (in 1995), Finding Nemo (in 2003) and The Incredibles (in 2004). The transaction was estimated to be $ 7 billion and was performed by an exchange action. It allowed Steve Jobs, the head of the animation studios to join the Disney board. Can they use Apple? [...]
[...] The evolution of the Walt Disney Company All over the world, the name of Disney makes the yes of children sparkle. But the company went through a long and difficult journey that was filled with hard work and decades of development to become the strong brand that it is today. Disney offers a high quality artistic universe and all its characters embody universal moral values. History of the firm Foundation and development: from failure to success The beginning of the company Seduced by the invention of the Lumière Brothers in 1895, Walt Disney and Ub Iwerks created Disney in Kansas City. [...]
[...] "That's what it takes to preserve the long-term value," said Robert Iger. The company, which has multiplied its promotional offers, denied that this has had any affect in the quality of its services. Building on reliable values that have made a success of Disney The company also decided to return to "safe values" that made it successful in the first place. Having abandoned their crayons for 5 years, the studios have decided to create a traditional animation, in 2D, titled The Princess and the Frog. [...]
[...] III) New strategies to cope with the economic crisis Lower results All business areas were affected "We had a difficult quarter with many of our businesses being affected in varying degrees by the economic downturn," stated CEO Robert Iger in February 2009.The media group actually had a turnover that was down by in the first quarter and its profit falling by 32%. The company recorded a decline in advertising on its television channels, its DVD sales and operations in the theme parks. The end of a monopoly . Disney has lost its monopoly in the area of public entertainment. [...]
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