The concept of leadership is a continual shifting and embryonic process in this globalized society. There are many books that illustrate the characteristics and attributes of leadership and among those attributes communication takes a front seat. Effective communication is an element that is a very significant feature of leadership and is very important to have when obtaining a leadership role therefore, will command one to know the basis behind what successful communication means. Some would argue that a superior leader with effective communication strategies has a calculable set of abilities learned whereas others believe he or she is just born with it. Nevertheless, despite how one becomes a leader there is certain criteria that great leaders possess.
Individuals with leadership roles have compelling strength to overcome adversities and obstacles to achieve goals that are presented. More important, these leaders possess strong communication skills and have a distinct charismatic personality that stands out above others. They disseminate the value of communication, culture, productivity, quality, and time to lead and inspire individuals in achieving a common goal. This paper is an attempt to investigate what dynamic role Sam Walton played in his leadership responsibility and in the art of communicating and will unveil an unpretentious blueprint how he achieved success in leadership communication.
[...] Walton lays out key elements in becoming a successful leader and communicator. He believed without possessing the means of effective communication his company would not thrive. Walton stored in his back pocket the key to possessing a successful company and strong associates and realized that moral would play a huge part on how consumers see his company. His basic leadership abilities came from his core values. “Rule Commit to achieving success and always be passionate. Rule Share your success with those who have helped you. [...]
[...] He communicated the sense of mission to stimulate new ways of thinking for his employees as well as generating new learning experiences. He considered the aspirations and needs of his employees in conjunction with the organizational needs. Sam's commitment to the maintenance of positive fellowship adds to the uniqueness of his leadership. Sam Walton knew what effective communication was and used it in his leadership role. These perhaps are the reasons that Wal-Mart is so successful. Sam Walton truly knew the art of leadership and the art of effective communication. [...]
[...] His knowledge of this helped him take ordinary people and accomplish extraordinary things and in the process crafted a world superpower. References Bergdahi, M. (2006, September) Rules of Sam Walton. Trade Journals, 23(9) Retrieved from http://search.proquest.com.proxy- library.ashford.edu/docview/204611830/abstract/13D27A85FA2547675AC/16?a ccountid=32521 Business Dictionary. (2013). Retrieved from http://www.businessdictionary.com/definition/leader.html Dudley, R. (2013). Customers Flee Wal-Mart Empty Shelves for Target, Costco. Retrieved from http://finance.yahoo.com/news/customers-flee- wal-mart-empty-134747752.html Galiano, A. (2013). Sam Walton Ten Commandments of Retail. Retrieved from http://littlerock.about.com/cs/homeliving/a/aasamwalton_2.htm Kaiser, R.B., McGinnis, J.L., & Overfield, D.V. (2012, June). [...]
[...] Walton used a charismatic style of leadership that created amazing morale for his staff. Walton allowed any individual at any level to become a leader. He believed in creating leaders out of his associates thus, leading to a successful business. Walton used the commandments to perfect the motivation tactic of his associates to ensure success. He wanted to take associates and help them succeed. He believed if the people around the business were successful he or she would in turn make the business successful. [...]
[...] Too few workers leads to operational problems. Those problems lead to poor store sales, which led to lower labor budgets” (para. 27). Customers are the life of the business. Happy customers create customer loyalty; therefore customer loyalty is the essence of a successful business. The following steps need to be taken to create customer loyalty: 1. Address customer concerns immediately to improve trust 2. Take surveys 3. Foresee customer's wishes 4. Create good beneficial relationships with customers 5. Improve reputation to develop a more positive image online “Customer service is no longer judged by how many ways a customer can reach a company. [...]
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