Unilever, Vietnam, Perfect Village, ideal village model, Vietnamese market, developing countries of Africa, international trade
Unilever has successfully penetrated the Vietnamese market and made significant profits despite the geographical and cultural challenges it faced in this region, which are predominantly rural. This success was not a coincidence but rather the product of a thoughtful, sustainable living plan that bore the name The Perfect Village. All these achievements made the company's managers excited about its application on a global level. So are the current results sufficient to make this decision? Does Unilever have a chance to make the project successful globally?
[...] "These hills and forests belong to Niyamraja, they are the basis of our survival and livelihoods, we will not allow any company to take them away from Dongria Kondh adivasis (indigenous people), Odisha. "Seeds are the core of our identity, our culture, our livelihoods, they are our heritage and no government agency or corporation can control them", Dalit women of Deccan Development Society, Telangana. Appendix Africa's unemployment crisis Northern Africa "Northern Africa has the highest regional youth unemployment rate in the world, at close to 30 per cent in 2015, with little sign that it will decline in the near future." declare ILO (International Labour Organization) South Africa South Africa suffers from a labor crisis Government is the largest employer in the country "But this is unsustainable, the private sector has to come the minister in charge of youth development says. [...]
[...] Unilever in Vietnam: The "Perfect Village" - Should Unilever try to replicate the PV model in other countries? Unilever has successfully penetrated the Vietnamese market and made significant profits (see Appendix despite the geographical and cultural challenges it faced in this region, which are predominantly rural (see Appendix 2). This success was not a coincidence but rather the product of a thoughtful, sustainable living plan that bore the name The Perfect Village. All these achievements made the company's managers excited about its application on a global level. [...]
[...] Therefore, we can say without a doubt that the ideal village project will enjoy the gratitude and encouragement of the villagers because it will provide them with job opportunities for which they have always tasted the trouble of searching for them in the cities. In conclusion, Unilever has the capabilities and opportunities to replicate the model in other countries. However, the company's managers should not rush to make this decision until the final results of implementing the model in all Vietnamese villages are collected and analysed, which will reveal more gaps that must be filled and opportunities that should be invested. [...]
[...] Also, the success of the model in all the villages of Vietnam will make it widely accepted by other countries. The developing countries of Africa represent an opportunity that the company cannot miss On the bright side, the developing countries of Africa represent an opportunity that the company cannot miss, as the governments of these countries are increasingly keen to build sustainable plans that allow improving the quality of life in villages. The nature of the company's activity and its field experience (see appendix make it the strongest candidate to win the support of these governments. [...]
[...] In addition, Unilever currently has sustainable living projects achieving remarkable successes in other countries such as India (see appendix 4). These successes will make its new model warmly welcomed by consumers and governments. That also means that the company has a robust infrastructure in these regions, which will reduce the costs of implementing the new model and the intensity of competition. The company can also market the ideal village model as an advanced level of its current projects In this way, the company gains moral support from consumers and financial support from sustainable development organisations. [...]
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