The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts: between 24 and 32 satellites in Medium Earth Orbit, four control and monitoring stations on Earth and the actual navigation devices that the users own. GPS satellites broadcast signals from space that GPS receivers use to provide three-dimensional location (latitude, longitude, and altitude) plus the time. GPS has become a widely used aid to navigation worldwide, and a useful tool for map-making, land surveying, commerce, scientific uses, tracking and surveillance, and hobbies such as geo catching and way marking. Also, the precise time reference is used in many applications including the scientific study of earthquakes and as a time synchronization source for cellular network protocols. GPS has become a mainstay of transportation systems worldwide, providing navigation for aviation, ground, and maritime operations. Disaster relief and emergency services depend upon GPS for location and timing capabilities in their life-saving missions. The accurate timing that GPS provides facilitates everyday activities such as banking, mobile phone operations, and even the control of power grids. Farmers, surveyors, geologists and countless others perform their work more efficiently, safely, economically, and accurately using the free and open GPS signals.
[...] The consumer should want to buy this product and not another one, because with the TomTom Go 740 Live the consumer should feel special and proud Internet For the website, we decided to keep a very interactive website like TomTom one, and to add the Coyote contents. The website design has to be in relation with the catalog design: sober and classy, but with a lot of interactivity for users. A user-friendly website. With flash technology, and Java applications 6. Which magazines? We are targeting every driver. [...]
[...] Suppliers In this market, the power of suppliers is very strong. Indeed, satellite tracking is a free service provided by the U.S. government. However, the work of mapping, essential to the navigation software is supplied by only 2 actors who share the market: - The Dutch Tele Atlas, recently acquired by TomTom, which provides TomTom and Mio for example - The American NavTeq, which provides Magellan, Michelin, Sony, and now Garmin. Both market players adopt the same method of data collection: they travel the highways equipped by receivers to record the smallest details that may help the motorists. [...]
[...] And they will become members of the Coyote community. It's a gain for both brands. + TOMTOM GO 740 LIVE i TOMTOM REPUTATION Building a brand is the result of a complete process: definition, positioning, name, logo, message . and reputation. TomTom's reputation is a real strength for the company. Indeed, the name TomTom is attached directly to a GPS product. The reputation of TomTom has a real competitive advantage over its competitors. First, TomTom is a brand that customers quickly identify to the GPS market. [...]
[...] So, in order to respect the previous strategy of the brand, we have decided to continue in this way. We want to promote the TomTom GO 740 Live i thanks to these method of advertising. We want to be fun. The aim of the product is to help the customer to find his way and to avoid radar and flashing system. So we have decided to play with the word “flash” for the advertising, and especially for billboards and magazines. [...]
[...] - The strategy on the French market TomTom wants to expand its team because they are currently too few: only 20 employees. Then, we must increase the visibility of its product line by expanding its distribution network. Finally, we must improve the visibility of TomTom products in retail outlets. - The power of branding The strength of its brand weighs more than the price or features produces the criteria in buying a PND (personal navigation device) TomTom brand. Obviously, the PND market expands. [...]
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