Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed boots, pointed flats, metallic evening shoes— garner attention and in-store waiting lists every season. The people who wear it are people like the downtown crowd with eclectic or edgy tastes, including Winona Ryder, Uma Thurman, the Olsen twins, Drew Barrymore, Sophia Coppola, Scarlett Johansson, and Maggie Gyllenhall. The Look: bright colors, oversize prints, layered looks, empire lines, rugby stripes, oversize bows and buttons, and pretty, prom-like party dresses. Marc Jacobs: American fashion designer; he attended the High School of Art and Design and graduated in 1981. From there, Jacobs entered the Parsons School of Design. At Parsons, Jacobs won the Perry Ellis Gold Thimble Award in 1984, and in the same year was also awarded the Chester Weinberg Gold Thimble Award and the Design Student of the Year Award.
[...] The moves with LVMH Example of the eyewear product : The context : LVMH has linked an eyewear license for the brand with Safilo, the deal : Safilo produces and distributes sunglasses and prescriptions frames for the brands Marc Jacobs and Marc by Marc by Marc Jacobs.The contract is for 7 years renewable for 4. The first collections were in stores in January 2005 LVMH's eyewear strategy is a unique one, split betwen different companies. The group teamed up with de Rigo for Celine, Givenchy, Loewe and Fendi but turned to safilo for Dior. [...]
[...] Condoms, playing cards, sleeping bags and beanbag chairs are some of the short-lived product that have made a splash with Marc by Marc Jacobs shoppers. Swot analysis of Marc Jacobs current brand business Strenght : Designer well known, his work at Louis Vuitton increases the visibility of his own brands and support his name as a fashion must-have. Good positionning in terms of price and availability : high priced product for Marc Jacobs line and distribution limited to retail stores owned by LVMH and some department stores. [...]
[...] Partnership with LVMH increase the visibility of the 2 Marc Jacobs lines. The first moves without LVMH did not decide to be influencial, but what I mean by the customer is that for whatever reason there was something that I was doing and it started to sell, they started to buy it, people started to see it, the magazines were covering it, and so on . And so I guess it is the appearance of things in everyday life that mean you've been influencial." Marc Jacobs 1986 - 1989 his brand Marc Jacobs line for women 1994 relaunch of the collection for women The first moves with LVMH Designer for Louis Vuitton Openings of Marc Jacobs new stores Development of his brands with new product categories The first moves with LVMH Designer for Louis Vuitton : 1997 first collection for Louis Vuitton Women's wear. [...]
[...] In July 2002 he was made Vice Chairman of the Management Board of Gucci Group The Gucci period He launched the minimalism style: purified lines, transparency, graphics, black and white, etc Sexy and provocative collections and ad campaigns Reinterpreted some of the brand's classics Worn by Charlize Theron, Demi Moore, Madonna, The Gucci period The Gucci period The YSL period In January 2000, the Gucci Group acquired Yves Saint Laurent and YSL Beauté Tom Ford assumed the position of Creative Director of Yves Saint Laurent Rive Gauche and YSL Beauté. [...]
[...] The Marc Jacobs line features both classic and luxurious design elements and has hit the store in fall 2005. Marc by Marc Jacobs will be in stores in 2006 and will follow the aesthetic of the brand's lighthearted sensibility. The moves with LVMH Example of the fragrance licensee : Today , there are 3 fragrances for women and one for men : Blush (2004) launched by Coty Prestige, Essence , Marc Jacobs Perfume and Marc Jacobs Men. Coty and Jacobs are working on a major fragrance concept, planned to be in stores in 2007. [...]
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