This file is about a company chosen by students who are required to focus on the Risk Management System of this firm.
This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk Analysis Process.
The company my group and I chose to study is the Coca-Cola Company.
We chose it primarily because of its international size and its long experience on the beverages and soda market.
Consequently, we were curious about its Risk Management Strategy.
Like everybody else, we are aware that the Coca-Cola Company is often accused for several reasons. They are an object of envy because they produce and sell famous products, which are consumed and purchased daily, because they have built a strong brand, because nobody knows the exact recipe for the Coca-Cola. This company is often popularized through the media. We thus thought that it would be interesting to study their Risk Management System.
[...] In addition to the Risk Management, the Coca-Cola Company has a Claims Management group which prepares the claim in case of loss. IV Planning Vision For Coca-Cola managers, the Vision gathers all the aspects they need to achieve their common goal by using sustainability and quality growth. If we refer to the course, we see that the Vision is based on 3 main pillars: People, Profits and Planet. Coca-cola founded its Vision on more than those 3 criteria and used 6 pillars to establish it: People: Coca-Cola has a vision related to people. [...]
[...] This situation ultimately leads to poor bone mineralization, which explains the greater risk of broken bones in children who consume soft drinks." "Soft drink consumption may be a major factor for osteoporosis as they are high in phosphates but contain virtually no calcium. This leads to lower calcium levels and higher phosphate levels in the blood. The United States ranks first among countries for soft drink consumption with a per capita consumption of approximately 15 ounces a day." James A Howenstine M.D. [...]
[...] accountable for our actions and inactions Steward system assets and focus on building value Rewarding our people for taking risks and finding better ways to solve problems Learn from our outcomes what worked and what didn't” the brand” is the point concerning the inspiration, the degree of creativity used in the strategy development, optimism and fun. IV.2. Organizing This part will deal with the organization of the Coca-Cola Company. It could be defined through a scheme, representing a shareholders or stakeholders model. The Organization and the Management of the company is the heart of the scheme. Several entities are place around this, representing all the actors who contribute to the company's development. These are, Coopetition, Competition, Consumers, Suppliers, Owners and Intermediaries. Coopetition gathers all partners and joint ventures. [...]
[...] Thus, the people do not slow down their consumption of Coca- Cola even if they totally know the risks that could have an impact on their health. III. Company Background Who is Coca-Cola? The headquarters of Coca-Cola are situated in the United States of America, in Georgia, in Atlanta. Today, it employs more than 92,000 people across its six operating groups, in addition to its Corporate office. These are Eurasia & Africa, Europe, Latin America, North America, Pacific and Bottling Investments. [...]
[...] Coca-Cola employs more than 90.000 people around the world Coca-cola is the most famous brand and also the more creative one It spends more than US$ 2.7 billion in marketing, advertising, packaging etc. IV. Risk Management Programs The Coca-Cola Company is organized a way that their entire department is based on risk management. This department is in charge of ensuring the property and casualty exposures of the Coca-Cola company. To completely achieve their objective, this department is strongly linked to Coco-Cola clients as a partner, in order to better protect their assets (people, property, trademarks and image) against the risk of loss at the lowest sustainable cost. [...]
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