Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976.
The money earned from the sale of the Apple I provided the funds for Steve Wozniak to work on Apple II. The idea was to design a computer that everyone could use. It is one of the first computers with a color display. It was a huge success and made way for the invention of the Sara, and Lisa Macintosh computers. Sara o was developed by Jobs and Wozniak to be Apple II's successor and was named Apple III. Apple III went on to become the first major commercial success of Apple. Meanwhile, the teams that worked on Lisa and Macintosh came up with new programming and the use of the mouse. Steve Jobs was fired in 1981 from the Lisa team as the product failed.
[...] Apple lowered its prices and adopted a policy that aims to give a discount of $ 100 to customers who bought the iPhone. The iPhone was then compatible with a single mobile operator and the rush of genuine buyers had settled down. That's why Apple had to limit the iPhone to 2 per person. The same scenario repeated itself in Europe at the launch of the iPhone: the shops were open at night, the queues are interminable and the press was present. [...]
[...] Apple is now struggling to increase sales in the face of stiff competition from other PC manufacturers offering similar products at lower prices. Apple was forced to reduce its margins for the Macintosh to remain competitive. The Performs has recently been launched on as effort to win back the consumer. To ensure the survival of the Macintosh platform, Apple lifted the ban on selling "compatible computers”. In spite of this, not many companies are opting to manufacture mackintosh-compatible PC's and apple is unable to sell too many licenses. [...]
[...] In June 2003, Apple passed the one million mark and launched a Windows version of iTunes. In late 2003, Apple leaked the news of a mini iPod. The launch of the new iPod was announced by Steve Jobs in January 2004. At the same time, the sale of the iPod 3G reached the 2 million mark. This alone accounts for one third of the MP3 player market. IPod mini is in competition with MP3 player with a flash memory (flash memory differs from the hard drive in the sense that it can be contained in a smaller media such as a USB key). [...]
[...] The withdrawal from the MP3 player sector of some competitors establishes the dominance of Apple in this market. Customers are prepared to pay a higher price for the better product quality that is guaranteed by the Apple iPod. The sales figures testify to the success the iPod has seen in the last 9 years. The device was also talked about in the news. It became an accessory of fashion conscious stars that made a statement by wearing their iPod in their belts or were seen carrying it. [...]
[...] The Apple Store received nearly 50,000 applications, which exceed the 40 million sales of the iPhone and iPod put together. The number of operators offering iPhones has increased. In France, for example, Orange lost exclusivity on the sale of iPhone in December 2008. Now, three operators sell the iPhone at competitive prices. Competition has forced operators to diversify and offer new services such as television viewing options with the phone. IPhone's competitors were struggling to survive in the market of the Smartphone, in the face of the success of the 3G. [...]
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