The definition of an e-business strategy: The case of Tubeknit Ltd

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The definition of an e-business strategy: The case of Tubeknit Ltd

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Abstract

In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as a subset of e-business that focuses on the mediated communication between an organization and its stakeholders, through buy-side and sell-side models.

With regard to opportunities surrounding the garment industry at an international level, information technology knowledge and use of the internet has (by many competitors) increased.

The Internet is becoming a strategic resource; to invest in it, it is necessary to remain competitive. In addition o this, LT commitment of buyers has decreased and that's why the use of internet would be an effective way to attract and retain customers, through a notably, deeper and more continual relationship.

Introduction
1. Environmental scan
2. company scan
Strategy reformulation
1. Recommendations for a new strategy formulation
2. Current vision and mission
3. New vision and mission
4. New objectives and goals
5. Recommendations
Determinants to invest in e-business
1. Customer implication/concerns
2. Example of Oilily
Framework to invest in e-commerce
1. The legal aspects to invest in e-commerce applications
2. The bottlenecks
3. Critical success factors
Requirement to invest in e-business
1. Information system management
2. Resources time and other requirements
Implementation
Conclusion
Bibliography

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[...] to control closely quality, time and turnover in a better manner. The current strategy of Tubeknit is to focus on its core competencies i.e. e on the production. Indeed, it relates to improve on goingly the quality and innovation of the garments along vertically integrated processes pushed by high-tech machines. They are increasingly effective and enhanced by substantial investment in technology supported by a quality assurance system. All efforts are noted for support marketing and logistic activities (sell-side and buy-side model along sales and procurement) by any technological investment. [...]

[...] Finally, the marketing strategy of Tubeknit relates to developing and enhancing the brand recognition throughout communication and promotion effort. The online channel would permit to reach a wider audience and at lower costs. E-business objectives E-business enables to automate all business processes for the internal organization (management, employees) and the external exchanges (customers). It reduces the process cycle time through a real-time exchange. It allows focusing on the customer service and front line activities (benefits for the organization). Quick responses to queries, better accessibility to information and relationship control are the ultimate benefits provided for both the organization and its customers. [...]

[...] Thereafter, Tubeknit should set activity indicators appraising the relevance of the investment related to delivery, implementation, establishment and supply. Finally, overall Tubeknit goals have to be accomplished within 3 years. Thus, the management has to specify an exact date for its achievement. Other elements to set e-business objectives are: -the online revenue contribution: the direct (source of income: sales, banner advertising . ) or indirect (bran awareness/image enhancement) contribution of Internet appraised as a percentage of sales. -the customer value targets: Tubeknit's major customers are established in Europe. [...]

[...] to remain competitive and remove physical barriers company scan Problem definition The following are the major problems of the Tubeknit organization; most of them are related to the lack of investment in technology: -There is no clear communication between Tubeknit factory in India, its agents and clients in NZ and Australia. -There are no insights about delivery time change, order status and payment, -The Administrative system is not adequate, -There are frequent customer losses, notably due to frustration and frequently rejected orders. [...]

[...] Finally, we can note that the major customers of Tubeknit like Tesco use e-business applications throughout a wireless LAN technology, serving notably for inventory, pricing and delivery management. 4-Framework to invest in e-commerce Before investing in e-commerce solutions, Tubeknit should consider the framework related to the legal aspects surrounding the e-business. The legal framework depends on conditions under which the state considers the deal capable of entailing legal consequences. The legal systems at a national frama have an unique interpretation of e-commerce. [...]

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