Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its knowledge it continued to grow constantly to be a leader in its market and became Europe's most profitable car maker.
As many years ago, Renault adapted its strategy and production to the need of war by producing truck, stretchers, ambulances, and even the famous FT17 tanks, today a new issue and evolution of our world which needs adaptation appears: environment. Nowadays, environment is a very important issue and is in the heart of political debates but also in the heart of people. Today, with the evolution of research and media everyone knows that protecting our planet is a major concern for the survival of many animals4 and also next generation's survival. We know that one of the major reasons of pollution are vehicles and their gas emissions. Car manufacturer started to adapt their production to make ecological cars and use this environmental issue as a real marketing strategy. That is why we wanted to tackle environmental issues from a car manufacturer's point of view, like Renault's. Renault creates wonder in minds by managing environmental issues in its car production.
We will see how, through many research and innovations Renault not only succeeded in producing ecological cars but can also propose different solutions and different models to fit to each customer. Renault even talked about a new car that the group would commercialize which is 100% natural and could work with electricity. This kind of car could make revolution and dethrone car which work with gas. With an adapted strategy and a strong communication, the group's objective for 2010 is to be a pioneer in mass marketed electric cars and continue to offer low CO2 emission affordable cars.
[...] Environmental strategy: Renault launched the Renault eco2 signature in May 2007 to identify its most ecological and economical vehicles. The signature reflects Renault's aim to inform customers that it has made across the vehicle life cycle in the last 10 years. Renault eco2 vehicles fulfill three ecological criteria, in Production, CO2 emissions and Recycling. Renault will apply strict conditions to its eco2 label to keep pace with the major progress made by future generation of vehicles. At the same time, the Renault-Nissan Alliance is aiming for zero emissions: zero noise zero pollutant emissions zero greenhouse gases. [...]
[...] Therefore, it needs to keep up with its good communication, sponsorship and partnership to be positioned in the customers' mind as one of the world's leader concerning environmental cars. But, Renault should not leave its other competitive advantages like security or quality/price ratio behind as those are still the most important factors for customers when they are purchasing a new car. Moreover, we recommend to all manufacturers to be more specific regarding environmental car. In fact, we notice that the consumer is lost in between all kind of environmental cars. [...]
[...] Downsizing Downsizing is another principle that Renault puts in place to manage environmental issues: The principle is to take a small capacity engine and to boost it by a turbocharger. The turbocharger increases the air pressure at the engine inlet to optimise the air and fuel mixture and therefore, improve the engine performance. Renault's strategy was to create the break by suggesting downsizing of petrol engines with the range of TCe (Turbo Control Efficiency) engines. 1995: dCi, K9K 1.5 dCi engine 2008: Tce engine The major advantages of Renault's TCe petrol engine is that it offers the power output of a 1.4 L engine, the torque of a 1.6 L engine and the fuel consumption of a 1.2 L engine. [...]
[...] We reduced up to 30% the consumption of fuel in three generation, but we have to progress on particles emission, noise made by the car, and also made the production less pollutant.” We can conclude that production of environmental cars is not easy for manufacturers who have to take care of the production processes and also of the needs (on top of all, about the price which is very high). In December 2009, most of the manufacturers or consumers believed that electrical car is a revolution and that it is the miracle solution to fight against the global warming. [...]
[...] To conclude, Renault wants to reduce the pollution and manufacture cars which are better for the environment but the company is also willing to set this environmental policy into the firm and make its employees aware of the environment and of their consumption During the production of their cars The ECO² Vehicles: To make ecological cars, Renault concentrated all its effort on technology. For example, on particular things like: fuel cells and alternative fuel. The functioning of these technologies makes us wonder. [...]
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