Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog.
The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr. Levesque wishes to develop more services in order to assist grieving clients, in the decoration and maintenance of graves.
[...] - Burial vault: This service is intended for customers who consider their pets central to their daily lives and are anxious to secure a burial monument irrespective of the cost involved. - Columbarium: This is a popular alternative for customers of all ages as the pet owners may wish to keep the ashes of their pet. Marketing mix per service - Burial in the ground: 400 - Burial headstone: 665 for the tombstone and the monument - Burial vault: 1110 + 100 to open an account, - Columbarium: 150 25 / year for the ashes of cremated animals The knowledge of all these services will be dissipated among prescribers through animal magazines and regional newspapers. [...]
[...] This need is due to the following facts 91% of pet owners believe that animals occupy an important place in their lives 72% think that their pet is an indispensable presence 36% consider their pet as a member of the family 27% consider their pet as a pet Retarding factors: There are other alternatives available to pet owners looking for a way to immortalize their pets. These are incineration, burial in a garden, or creating a memory. This is the choice made by almost 85% of the population. Competition There is not much competition for a dog Cemetery in the Lyon region. The only existing cemetery is located 35Km from Lyon. The competition thus lies in the alternatives available to dispose of the corpse. [...]
[...] This type of company is the most preferred in France. Moreover, it is very easy to create. The most advantageous aspect of this type of company is that shareholders are not required to commit their personal assets in its creation. However, lowering of the share capital to 1 does not lend credibility to their financial partners. It is thus advisable that they return to the old formula which required a capital of 7500 in order to provide sufficient guarantee for the development of the project. [...]
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