Apple Inc, Cupertino, products, distribution
Since its inception in 1976, the Cupertino headquartered multinational has recorded massive growth beyond the manufacture of personal computers. It has become a leading player in designing and marketing consumer electronics, computer software and distribution of digital media content. Although experiencing a period of wobbling sales of its personal computer line and ousting of Steve Jobs in 1985, the acquisition of Next in 1996 marked a turnaround for the company. With Steve on board, the CEO-led corporate philosophy of prioritizing recognizable products and simplicity in design has established Apple Inc., a defining brand through its revolutionizing mobile media products and computing devices (Gupta & Prinzinger, 2013).
Today's information and technology sector, Apple Inc., is arguably among the most innovative organizations incorporated in the last four decades. Although an information technology giant bringing to the market products and services that revolutionize the global consumer markets, Apple success emerges from integrating innovative technology with Steve's visionary personality emphasizing corporate secrecy and simplicity of project teams in product design (Mallin & Finkle, 2011). The success story of the corporation is attributed to its milestones in the
second reign of Steve, including the World's second-largest information technology company by revenue, the third largest mobile phone maker, and the most admired company between 2008- 2012 (CrunchBase, 2014).
[...] Retrieved January from http://www.strategicmanagementinsight.com/swot-analyses/apple-swotanalysis.html Mallin, M. L., & Finkle, T. A. (2011). Apple Inc.: Product Portfolio Analysis. Journal of the International Academy for Case Studies, 63-74. Parker, A., & Ward, A. (2009). Nokia chief pledges assault on Apple in war of the smartphones. [...]
[...] Growth in Mobile Advertisement The global demand of mobile advertisement is accelerating in tandem with the mass penetration of mobile phones across the world. This arises in the wake of global interconnectedness in the information era owing to the technological advancement leading to affordable communication gadget. This presents an opportunity for mobile advertisement channels as most organizations seek to retain direct contact with their target customers. This is a dual-win opportunity for Apple to further the penetration of its smartphones and seize advertisement through its iAd advertising platform (Jurevicius, 2013). [...]
[...] Innovation sustained through proactive orientation enables the company avoid instances, it would experience complete out-performance of agile competitors. Consequently, the company emphasizes incremental innovations and the extension of its product line to exploit emerging market gaps and yield optimum customer experience. The secrecy core emphasized by Apple philosophy, sustains a creative atmosphere within the company through secretive competition between project teams. Clarity of focus by the Apple Design Teams enables the project members go to extreme lengths in solving the most intricate of problems and devote to detail that leads to the holistic product experience (Webb, 2012). [...]
[...] Considering the endless competition posed by rivals such as Nokia and Samsung, Apple sustains its large customer-base by striking back with products that revive its design space. The company manages this through product-line extensions and incremental innovations that provide a makeover such as the iOS7 owing to its unique multi-layered and translucent experience aimed at wowing end-users getting bored with iOS (Tokerud, 2013). Emphasis of unique design space in apple sustains the company reputation that attracts a huge customer loyalty. [...]
[...] However, the company must weather down stiff competition from rivals such as Samsung, Nokia and Microsoft through high-end innovations. Furthermore, diversification to exploit opportunities such as mobile marketing channels and unsaturated SCD markets would yield more revenue. Unless Apple keeps pace with the technological advancements such as Android easing the release of products by its rivals, restricting its loyal customers to a closed ecosystem of its products is never enough shielding to its long-term sustenance of its brand reputation. SWOT ANALYSIS OF APPLE INC Bibliography CrunchBase. (2014). Apple . [...]
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