London's e-retail industry is as big as most of the developed cities in the world. Technology has been developed to an extent where in people purchase any thing from their home computer. Moreover, in cities like London, internet has been prevalent and most of the women are working women. When most of the women in the city are working women, there should be a medium that helps purchasing goods without many efforts. Online shopping has come to a handy for working women, who wants to purchase goods from their home computer. Though, online shopping has become a routine for most of the working women in London, several issues stopping demanding them to stay away from online purchase. This dissertation delves into key factors that are demanding women consumers to stay away from the online shopping activities.
This main aim of this dissertation paper is find out the key factors that influence the buying behavior of women in London. The factors that we are going to consider in this dissertation are competitive prices, hectic lifestyle of London's women, unsecure payment gateways, lack of personal contact with the online stores and influence of friends while purchasing over online. This dissertation paper evaluates the importance of these 5 key factors over decision making process of online shopping. This research paper also gives recommendations to both women consumers as well as owners of online stores based on the current online shopping scenario in London.
[...] Only 66% of total respondents tell that friends and relatives influence their buying decisions while planning to purchase over online. Nearly 17 percent of people do not bother what their friends and relatives are going to say about e-retail stores and they would buy if they come across competitive pricing over internet. And, remaining 17% of the respondents have a neutral opinion. Fig 4.6 : Do your friends and relatives influence you decision of purchasing over online? Table 4.6 .2: Mean Table for Friends and Relatives Influence Chapter-5: Discussion London is considered as one of the developed cities in the world. [...]
[...] (2000) Introduction to research methods London: SAGE. Retrieved from; chesterrep.openrepository.com/cdr/bit stream/10034/ . /8/bibliography.pdf on March Cooper, D.R. Schindler, P.S. 2008.Business Research Methods.10th Ed. New York: McGraw-Hill/Irwin. Dillon, N. (1999). Women Buying More Online [online]. IDG.net/Computerworld. Avaliable from: http://www.cnn.com/TECH/computing/9906/22/women.idg/ [Accessed 11/11/04] Fram. [...]
[...] PricewaterhouseCoopers (2000). Shopping for apparel online gains popularity. Retrieved on March from Strutton, D., Pelton, E. L and Ferrell, O. C (1997), Shopping Behavior in Retail Settings: Is There a Generation Gap? women online shopping 16, 87–105. Zaidi, S. M. A. (2007) is Google the best Search Engine marketing solution? [Online] Search Marketing. [...]
[...] It indicates the eventual good and aims that must be attained for the great good of everyone. As such each and everyone must to struggle to do what is morally and ethically right. It is therefore very important that these problems are extended even to research work. Any part of work must to be an original work; all establishments cited should be obviously pointed out and admitted, and only used to support one's reason or for any other aim that is ethically and morally reasonable. [...]
[...] Do you choose online shopping because of your busy lifestyle? 2. Is competitive pricing over online market a major reason behind your preference of online shopping? 3. Do unsecure payment gateways demand you to stay away from online shopping activities? 4. Are lack of personal contact and anonymity are the major reasons behind your aversion to online shopping? 5. Do you choose/dislike online shopping mode because your friend had a great/ bad experience? Do your friends and relatives influence you decision of purchasing over online? [...]
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