This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in this direction, while identifying the limits it faced on a daily basis? The answer will be detailed during the course of this report.
Established for over 10 years in Wuhan, a metropolis of over 8 million people in central China, Valley View China, is the economic center nationally specializing in optoelectronics technology and information. Indeed, the Chinese government has planned to create an ‘optical' Valley China (similar to the famous Silicon Valley) to develop industries related to this area.
FiberHome Technologies is a large government enterprise in the field of telecommunications, founded in 1974 under the name "Wuhan Research Institute of Posts and Telecommunications (WRI). The Chinese government has appointed FiberHome Technologies as the "National Center for Research in Engineering Fibre optic communications", the "National Research Center for Opto-Electronic Technologies" or the "Industrial Base National High and New Technologies Research and Development. 3 million dollars were invested in the construction of the 'optical' Valley of China.
FiberHome has now become a telecommunications company leading, well established in this valley of the perspective. This company is one of the basics of telecommunications technology to China and the service network with 33 offices and service center in 7 provincial regions and 23 provinces, covering the entire country.
This system is 3 levels of service agencies, and large regions, headquarters and engineering service groups, all ready to offer a personalized local service.
All this has fostered strong partnerships with intensive communication between the various national and international operators.
FiberHome specializes in research and development of communications technologies by fiber optics, also integrating the manufacture and marketing of these products. This is the only research entity and industry specializing in 3 types of optical technology strategic optical communication systems (routers and IP Communications), cables and fiber optic equipment and most opto-electronic devices.
Their main products: High-speed optical transmission bandwidth wide; System of broadband (high bandwidth) fiber optic; Network Routing Switch over IP system and IP; Provision of wireless telecommunication and power supply; Raw fiber and cable; Camera-mail.
FiberHome participated in the formulation of over 200 national and industrial standards, covering many areas of optical communication with more than 5000 employees.
FiberHome LTD has 29 offices and service centers across China, and has its own agents abroad. Its products are sold not only in China but also exported to many countries including the United States, Cuba, Germany, the United Kingdom and Cyprus. In 2001, its turnover has exceeded 2 billion yuan (about 200 million euros).
Tags: relations between China and Africa, FibreHome technologies, opto-electronic technologies
[...] It attaches great importance to the global market competition, exploiting all the possible outlets for exports of its products, and participating in many projects through partnerships with foreign companies. Based on a deep investigation on the current situation and developments in communication networks, FiberHome has constantly sought to improve its marketing potential, drawing on ideas from applications and services. Despite fierce competition and the challenges facing the company today, the group has set itself the ambitious goal of becoming a leading producer and supplier of telecommunications equipment and services worldwide. Indicative bibliography by Oboulo • http://www.designcouncil.org.uk/resources-and-events/business-and- public-sector/guides/the-power-of-branding/the-key-ingredients/ • http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp? ticker=600498:CH • http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp? [...]
[...] My work was therefore beyond a literal translation Another aspect of my mission was to affirm and improve the image of the company for a French audience by designing a brochure of the company and the translation of the notice of recommendations of foreign customers of the company, of certification and quality assurance with respect to compliance standards (ISO 9001/2000et ISO 14000). B. Difficulties My first problem was the translation of highly technical terms, which were sometimes untranslatable from English to French. I was completely unacquainted with this jargon which was used in computing and optical communications. It took me some time to obtain documents and explanations about the nature of products developed by the company and their components in order to become more familiar with the daily vocabulary of my colleagues and our customers. [...]
[...] Assigned to the International Business Department of the company, I was told to serve the Sino-African relations. The purpose of my mission was to assist in commercial activities with French speaking countries and especially with North Africa. It seemed obvious that the aim is to address the strategy of the Chinese company to penetrate the African continent. We will see why this Chinese company is interested in African markets and the factors that encourage motivation in this area, while identifying the limits it faced daily. [...]
[...] Moreover, this equipment with proven cost advantages remains very attractive to African countries. Acquisition strategy It was not until 2003 that FiberHome became known in the African market. Since then the company regularly participates in tenders launched by African public companies (Telecom mostly) and sometimes win's contracts for the entire site to perform. And thereby FiberHome could make them known on the African continent. Faced with waves of internationalization, the group took an active part in the competition on the world market thanks to its international experience. [...]
[...] All this has fostered strong partnerships with intensive communication between the various national and international operators. FiberHome has specialized in the research and development of communications technologies by optical fibers, also integrating the manufacture and marketing of these products. This is the only research entity and industry specializing in three types of optical technologies: strategic optical communication systems (routers and IP communications), and fiber optic cables, and most optoelectronic devices. Their main products: - High-speed optical transmission bandwidth - System access broadband (high bandwidth) fiber optic - IP routing network and IP Switch system - Provision of wireless telecommunication and power supply - Raw fiber and cable - Cameras-mail FiberHome participated in the formulation of over 200 national and industrial standards, covering many areas of optical communication. [...]
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