Introduction:
Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.)
Automobile market: The automobile market is accountable for the birth and evolution of the major technological inventions that greatly changed the societies of many countries during the twentieth century. It originated in the nineteenth century, when the technique depended on steam as an energy source and then mass production moved to oil and the combustion engine. The automobile market has gradually established itself in developed countries as the main mode of transport for the movement of people and goods. Park and Ford reached the 300 million vehicle mark in 1975 .In 2007, the annual global production of cars by Ford passed the 70 million unit mark and it is estimated that the total stock could exceed one billion in 2010.
The crisis and the problem of the strategy of Ford: The reputation that Ford gained through plenty of hard-work has now been tarnished by a series of failures that range from controversies over the fatal accidents of Ford cars to the delay in the introduction of other models. According to recent surveys of consumer reports of firms, Ford is exceeded by its competition for the overall quality of vehicles and customer satisfaction. Therefore, once again, Ford embraced the cause of quality to respond to its problems.
Current position: The U.S. automaker Ford surpassed its rival, General Motors in February and took the lead in the U.S. automobile market with a sales increase of 48% over the span of one year. Ford, unveiled a new model in New Delhi that will be assembled at its plant in Chennai (South India).
Tags: strategies of Ford, production, internationalization, automobile industry, online marketing communication
[...] So, they saw the construction of factories in Bordeaux in 1913, in Cork and Copenhagen in 1919, in Cadiz in 1920, in Antwerp in 1922 and even in Berlin in 1926. It was in this way that the U.S. firm set up in Europe and applied its universalist vision by selling a single model of Ford T. Initially, these subsidiaries were based on the export capacity of the main plant and then slowly, a process of adaptation to local production followed. [...]
[...] The crisis and the problem of the strategy of Ford: The reputation that Ford gained through plenty of hard-work has now been tarnished by a series of failures that range from controversies over the fatal accidents of Ford cars to the delay in the introduction of other models. According to recent surveys of consumer reports of firms, Ford is exceeded by its competition for the overall quality of vehicles and customer satisfaction. Therefore, once again, Ford embraced the cause of quality to respond to its problems. Current position: The U.S. automaker Ford surpassed its rival, General Motors in February and took the lead in the U.S. [...]
[...] It created the Ford Foundation and took part in major cultural events. Since then, the firm has varied its output according to its productivity between the different production sites in Europe. It segmented its various functions and distributed them among its sites in Europe, it moved its research and design functions to Germany but to retain its image, the company did not close its less productive plants, especially the one in the UK. This was also done to avoid a drop in the sales in the country. [...]
[...] This was the Fiesta. The segmentation of the production process then proceeded in the following way: Please note that this image cannot be converted into English. The internal organization of the Ford in Europe became trans-national to exploit the economies of scale and the opportunities related to the production sites. Research and development, design and finance were well segmented by region. So the strategy was at its peak but the 1973 oil crisis pushed the firm to review its strategy. [...]
[...] Ford conducts innovative strategies in terms of communication. Indeed, it was one of the first large companies to spend a significant portion of its budget to internet advertising. More recently, the company has embarked on a social media campaign that includes Twitter. Through this campaign, the group was instantly in touch with 30 million people who are potential customers. Currently, Ford has 104 manufacturing subsidiaries, including 29 in the U.S. and 30 in Europe for more than 200,000 employees worldwide. [...]
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