Strategic study, Total Group, energy market, environmental protection, market shares, strategic segmentation, marketing mix, key factors of success, Covid-19, International Energy Agency, pollution, SWOT analysis
The energy market is one of the largest in the world. Indeed, energy in all its forms is essential for humans and their survival. Thanks to energy, men can eat, heat and bathe themselves, thus meeting so-called essential needs. On a daily basis, humans use many forms of energy, solar power, wind power, gas and water power. Oil is also essential, despite the questions and conflicts that its use causes especially with regard to environmental protection. But despite an obvious drop in demand, it will be impossible to do without for at least 25 or 30 years. Total is one of the largest oil companies in the world. It is now known as Total Energies. It is now the fifth of the six largest companies in the world. It is also second in the world for LNG (liquefied natural gas).
[...] Under certain conditions, individuals and businesses wishing to build new premises can benefit from financial assistance to obtain better insulation of their home and thus spend less electricity in the long term. B. Environmental policy Total is banking on the importance of the well-being of the entire population today, but even more so in the future, where the consequences of the pollution of the planet will be felt more strongly. Sustainable development plays a key role for the company. Present in more than 130 countries, the group is committed to fighting the phenomena that are destroying the planet. [...]
[...] The first thing is to improve the efficiency of facilities all over the world. It is also a question of increasing natural gas and replacing oil, which is extremely polluting and causes a lot of damage to the planet sooner or later. However, it is still essential today. Another lever is to manage to develop profitable activities in more eco-responsible areas and to put more sustainable biofuels into service. All of this is one of the group's priority objectives for energy policy. [...]
[...] Its 14,000 service stations serve more than 8 million customers a day around the world. In 2021, Total Energies have 100,000 employees with more than 150 different nationalities. The group is also present in 130 countries. Every day 2.8 million barrels of oil is produced, an increase of in one year. There are also nearly 800 industrial sites. Adjusted net income is $ 4.1 billion, a decrease in 2020 of 66%. Investments in research and development are $ 1 billion in 2021. [...]
[...] Product policy The products offered by the Total group are numerous. They include the fields of gas, but also oil and solar energy, not to mention everything relating to transport and gas stations, which are also often a refueling point. Total thus offers energy solutions for individuals, but also for businesses and its various partners. There are also industrial lubricants, chemicals. It is also a leading supplier of auto racing The pricing policy As we said above, the price of a barrel of the oil depends on supply and demand as well as economic conditions. [...]
[...] Market analysis shows us that despite the risks to the planet, the use of oil remains essential today, even if the group anticipates a drop in its production in the next few years. Total is a multi-energy company, hence the name change, which took place a few months ago. For the sake of organization, the company operates a strategic segmentation of its activities, which is the case for large companies. This allows for better customer satisfaction and greater commitment from employees and partners. [...]
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