L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market.
The L'Oreal group began by launching products in the hair coloring segment. The product was their first real innovation, as well as the first major success of what would become the leading company in the cosmetics market.
In 1912, the group began exporting internationally, selling its products in France, Holland, Austria and Italy. In the last century, the L'Oreal group has continued to maintain its policy of "innovation and communication." To ensure constant innovation, the Research Department has been developed, and has continued to grow.
The group started with 3 researchers in 1920, and now has a team of more than 2823 people. Now, a company on the stock exchange, it has more than 400 affiliates and fifty plants in the world. In its new mission, L'ORÉAL is interested in the whole cosmetics sector and beauty in general. The group is particularly interested in dermatological and pharmaceutical activities, in which it is involved through joint venture capital and participation.
[...] Lindsay Owen Jones has been at this post since 1988, and before that he was in several strategic functions in the company. The Headquarter is divided in 4 main divisions: - Division of public products - Division of luxury products - Division of professional products - Department of active cosmetics The Head quarter is made up of 9 members and 3 geographical directors concerning USA, Asia and South America. The company has been quoted on the stock exchange since 1963. [...]
[...] In contrast, there has been little overall growth in Africa and the Middle East. OECD is the Organization for Economic Co-operation and Development. Basically OECD represents the more advanced economies.) The most profitable sector in the whole world has been the Service Sector since French Trends France's economy combines extensive private enterprise (nearly 2.5 million companies registered) with substantial (though declining) government intervention (see dirigisme). The government retains considerable influence over key segments of infrastructure sectors, with majority ownership of railway, electricity, aircraft, and telecommunication firms. [...]
[...] Patou). - The group Procter & Gamble now spends 20% of its turnover ( 40.2 billion-$ 02) on cosmetics Shiseido - A Net income of 81 million dollars was recorded over the first 6 months of 2003. There is a new strategy for households in the portfolio of brands. - Investments in the modernization of its distribution network. - Development through internal growth in the mid- to high-end segment (JP Gaultier mark). - A Family Groups like L'Oreal, which invests as much as 15 million in R & D - Improved sales on creams care (Anti-ageing) - Also sells perfumes (Thierry Mugler) - Priority for International Development on the Chinese and Asian markets 3 Colgate-Palmolive - Performance group linked to the success of its new product innovation. [...]
[...] Thus, the question we will analyze is: does L'Oreal keep world leadership of those markets?” and also, “What is L'Oreal's strategic focus?” Pestel Framework PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental, and Legal analysis", and describes a framework of macro environmental factors used in environmental scanning. It is a part of the external analysis when doing market research, and provides an overview of the different macro environmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations Political 1 Regulators The French Republic is a unitary, semi-presidential republic with strong democratic traditions. [...]
[...] The student applies to one of its strategic brands. The students use the design studios and packaging to develop solutions, and even create the packaging of their proposal. This year, the range Studio Line will see a face-lift Problem: adaptation to the change in the behavior of consumers Over the past 2 years, L'Oreal has seen several changes in the purchasing behavior of consumers. They buy smart. This change takes various forms. In the market for perfumes, there is a demand for small packages, and when buying shampoos, the customers look for pairs of the product. [...]
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