Strategic Management and Business Simulation - CarbonX

Buddhika D.

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Strategic Management and Business Simulation - CarbonX

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Themes

CarbonX, strategic management, business simulation, bicycle, carbon fiber, pestel analysis, porter's five forces, bcg matrix, swot analysis, digital marketing, research and development, organization, marketing strategy

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Abstract
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Abstract

CarbonX business simulation was designed so to evaluate strategic decision making in a highly competitive, innovative, sustainable and strapped about consumers driven field, such as the carbon fiber bicycle industry. Additionally, the industry CAGR will rise to 8.2% by 2030 on account of the rising need for lightweight eco-friendly bicycles. However, high production costs, supply chain constraints, and competition from established brands like Trek and specialized present significant challenges (Porter, 2008). CarbonX was planning to self-differentiate, and to disrupt the market by sowing carbon fiber engineering, cutting-edge R&D and bringing DTC to carbon fiber.

Introduction
Critical Analysis of Theories, Models & Frameworks in Practice
1. Critique evaluation of Business Formation and Organization
2. Critique evaluation of Strategic Direction and Competitive Advantage
3. Critique evaluation of Market Testing and Marketing Strategy
4. Critique evaluation of Adjustments to Marketing and Performance Improvements
5. Critique Analysis of Performance Optimization and Marketing Plan
6. Critique evaluation of Investment Appraisal
7. Critique Evaluation of Expansion Strategy
8. Critique evaluation of Final Performance Evaluation & Simulation Analysis
Conclusion
Recommendations

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[...] The severe competition in CX sector with majority of companies following the Leader - Follower type of strategy, prompted the three other companies to align with the BCG Matrix, thus enabling them to have high revenue growth coming from that alignment along with the high investment in high "Stars" (CX SummitPro & CX ThunderPro). However, APAC was impacted by positive due to high tariffs without brand recognition issues and also needed localization in the pricing and marketing strategies (Kotler & Keller, 2022). Their profit growth was 12% overall and cost reduction from lean manufacturing (CarbonX Q7 Report). With digital campaigns and influencer partnerships, this increased Marketing ROI by 15%. [...]

[...] The core competencies of Barney (2019) include cutting edge lightweight aerodynamics, and premium branding. Additionally, CarbonX offers rare and valuable attributes such as high-performance carbon fiber frames that budget competitors do not have. However, imitability is an issue because large brands are able to duplicate designs due to economies of scale. Agile manufacturing and strategic marketing partnership improves the organizational effectiveness. Design, material sourcing, production efficiency, and customer service are the inputs to Value Chain Analysis which pinpoints where operational advantages are (Porter, 1985). [...]

[...] Transactional Leadership did not provide aligned incentives and KPIs to do so, in respect of goals but not daily operations and performance reward. Also, Situational Leadership allowed management to change styles based on team competence and external challenge in deciding on a complex as during its existence (Hersey & Blanchard, 1969). Nevertheless, although Situational Leadership is flexible; it has its subjectivity that causes inconsistency in leadership expectations (Northouse, 2021). In order for CarbonX to be successful as an organizational unit, the implementation of good group decision making strategies was crucial. [...]

[...] E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 78-93. Salas, E., Reyes, D. L., & McDaniel, S. H. (2017). The Science of Teamwork: Progress, Reflections, and the Road Ahead. Psychological Science in the Public Interest, 3-29. Schein, E. H. (2010). [...]

[...] Organizational Theory, Design, and Change. Pearson. Kotler, P., & Keller, K. L. (2022). Marketing Management. Pearson. Kotler, P. (2021). Principles of Marketing. Pearson. Mintzberg, H. (1994). [...]

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