Strategic Analysis - Tesla Inc.

Valentina P.

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Strategic Analysis - Tesla Inc.

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Themes

Tesla, strategic analysis, strategic management, SWOT, electric cars, energy systems, company leadership, price market, advanced technology, Bitcoin, competitive advantage, quality, cost, customers, production capacity, charging stations, running out of stock, COVID-19, competitive pressure, Volkswagen, Nissan, Renault, Mitsubishi, Geely

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Abstract

The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and objectives. For this assignment strategic analysis, I have selected Tesla Inc., but before moving directly to analysis, I have briefly defined the concepts that underpins the strategic analysis.

Introduction
1. Strategic Management
2. Strategy
3. Strategic Planning
4. Strategic Change
5. Strategic Analysis
Company Profile
SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

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[...] Academy of management review 219-224. BUSINESS 2020. WHO IS ELON MUSK CHRIS, I Tesla's dirty little secret: Its net profit doesn't come from selling cars. February ed. DANA, H Hyperdrive Daily: What's Next for Tesla's Technoking? March ed. GINTER, P. & SWAYNE, L Duncan. WJ Strategic Management of Health Care Organizations. Blackwell Pub. JAMES, M Is Tesla's Bitcoin Gambit Genius or Madness? March ed. [...]

[...] Harvard Business Review. QUINN, J. B Managing Strategic Change. In: ASCH, D. & BOWMAN, C. (eds.) Readings in Strategic Management. London: Macmillan Education UK. RABIN, J. & MILLER, G Handbook of strategic management. REBECCA, E Tesla faces new reality of tough competition. Mar ed. ROOT, A Tesla's Delivery Numbers Are Always a Big Deal. [...]

[...] Whereas SWOT approach is considered efficient and effective in environmental screening and strategic analysis (Wheelen et al., 2018). Company Profile Tesla is a leading American company that manufactures electric vehicles, energy generation and storage systems as well as offer services related to their products (Tesla, 2020). The company was founded in 2003 by Marc Tarpenning and Martin Eberhard and now headed by the CEO Elon Musk. It is based in Palo Alto, California. Tesla is consistently exploring and developing innovative technologies and it is being estimated that the company would take over the rivals through its brand and stock value (Ashutosh, 2021). [...]

[...] Although, its production capacity has always been too low to meet the popular demand, but the company is currently building two new facilities to meet the increasing demand (Root Joe, 2019). In 2017, when the company unveiled its Semi-Truck and promised the availability until the end of 2019, but only few were available and then it pushed back the production of SemiTruck to the lowest level by the end of 2020. In case of Tesla Solar Roof, the company has done something similar. Tesla mass production claim was tested when it remained unable to fulfill the rising demand of Model 3. [...]

[...] The automotive segment is producing Tesla Roadster, Model Model Model X and Model Y. The second segment of "energy generation and storage" covers the designing, manufacturing, installation, "sales and leasing" of products related to solar energy generation and energy storage. Tesla is producing "energy storage products" such as "Powerwall, Powerpack and Megapack" which are designed for domestic and commercial usage. The company is also offering solar energy generation solution Solar Roof which is available for sale and on lease (Tesla, 2019). [...]

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