Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars.
While the primary sector was hit by loss, the secondary sectors in the company made a profit of 1.5 billion. Looking at the numbers, it appears that the so-called secondary industries have been funneling money into the core business, and funding it.
Sony is a private, for-profit organization that was created on May 7th, 1946 by Masaru Ibuka, an engineer, and Akio Morita, a physicist. The name, Sony, comes from the Latin ‘sonus', which means sound and the English expression that is popular in Japan, Sunny boy which means a young innovative person with a free spirit. Sony is headquartered in Shinagawa, Tokyo, Japan. Its resources are private (investor shareholders).
The company operates mainly in the field of consumer electronics. That is their main occupation. The market is global and it is one of the main leaders of this market. Its competitors are also FMM (Apple, Canon and Sharp).
On the other hand, the company has diversified and is also positioned in other areas like cinema, video games, music and financial activities. Sony employs about 163,000people. It is, therefore, a very large multinational firm.
Sony's subsidiaries are Sony BMG, Sony Computer Entertainment, Sony Ericsson, Sony Pictures Entertainment and Sony Music Entertainment.
Tags: Sony group, history of Sony group, strategic analysis of Sony group
[...] The commercial hub highlights the reputation that Sony has established among its consumers. It gained a considerable large distribution network and can, at times, offer very different products while maintaining the trust of its customers. In Japan, we saw Sony embark on the production of sports equipment (joint venture with Wilson) and it also emerged in the fields of publishing, luxury goods, cosmetics and restaurants. A strong tradition of technological innovation-based research and design sets Sony apart from other companies. [...]
[...] The graph below illustrates the organizational structure of the business. It should also be noted that the department of research and development is common to all business units of the group. This allows it to take advantage of many of its collaborations that are in various sectors. Group decisions and "committee strategies" are used to develop major strategic directions of the company such as levels of productions, decentralization, investment decisions and others. These decisions are taken centrally and overseen by the CEO. [...]
[...] Sony is one of the only companies to offer such vertical integration for consumer electronics. In 1965, Sony embarked upon a joint venture with Tektronix, an American company that manufactured measuring equipment and instrumentation for oscilloscopes. Together, the two companies invested much into research and development and Sony acquired advanced technology skills. It also invested heavily in its manufacturing abilities of semi- conductors. Several examples of integration can be highlighted. The company set up a 24/7 service to satisfy its customers better. [...]
[...] The future SLR will be a ‘chassis' of the Konica-Minolta. The autofocus system has also been developed. The autofocus (often started by triggering half) is based on the contrast of the subject to adjust the distance. The reflex mechanism, the stabilizer and the array of optical products will be manufactured by the Konica-Minolta. Sony Ericsson is poised to launch project K850. Sony has plans to launch a TV powered by LEDs. LED technology would help reduce the power consumption of displays by at least 40% when compared to LCD TVs. [...]
[...] II- The activities of the company, its SBUs and its products, services etc. The organizational structure of the company Sony is present in many sectors however, the many structural changes were not beneficial to the company because it had to constantly re-adapt its organizational structure. Pillars have been modified and created, these include Sony Ericsson Mobile Communications or the Personal Solutions Business Group, but it is the Electronics Department which has suffered the most significant structural changes. It now consists of five businesses Video, Digital Imaging, Audio and B & two units (Core Component Business Unit and Semi-conductor business unit) and a Division (VAIO business division). [...]
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