Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in "Moby Dick". These coffee shops primarily sell coffee beans and high quality professional equipments.
In 1982, Howard Scultz joined the company and moved in after a trip to Italy to sell the drink. In 1996, the first store outside the Americas was opened in Tokyo. Currently, the coffee shops are established in more than 30 countries with 18,000 stores worldwide. The current CEO is Orin C. Smith and Michael Casey is the CFO.
Starbucks targets students and the urban consumer. Starbucks is a company offering various services. Indeed, Starbucks coffee shops are a friendly place where you can enjoy all kinds of coffees, juices, teas, and so on. These stores are renowned for the variety of coffees, and it is also possible within their stores to purchase all kinds of coffee beans and tea directly.
In addition, to accompany the drinks, various pastries such as brownies, and apple cakes are also offered.
Additionally, it is possible to buy the products of the brand such as mugs, t-shirts and other collectibles. For special occasions like Christmas, the stores have come out with several products such as calendars, Christmas teddy bear, or boxes containing marshmallows.
First, let's define an industry: it is a group of organizations offering the same kind of goods or services. It is also an industry where groups of companies offer deals that are closely substitutable.
Starbucks coffee, offers these services. These coffee shops are places where you can eat and drink.
Thus, several lines of business are related, and generally, a combination of the best matches of CHR is chosen: cafes, hotels, restaurants. Starbucks coffee is above all a friendly place where customers come to enjoy a coffee that can be accompanied by pastries.
The infrastructure of Starbucks is an advantage for the company. Indeed, systems of finance, planning, quality control, and information have a decisive impact on primary functions. We are therefore entitled to ask ourselves about the other links in the chain and the profit at the margin.
The management of human resources is particularly important. All employees are recruited by a private interview in the company. The employees must speak the language of the country where the coffee shop is installed and speak fluent English. In addition, days of team building are imposed in order to weld the team, increase motivation and provide a pleasant appearance.
Concerning technological development, it is directly linked to the design and product development, and ensures that Starbucks coffee beans are not roasted, and the always gives the best coffee beans. They look for quality and machines that will allow mixtures in different flavors. Other pubs offering the same services and the traditional cafes have no equal in quality pastry in general, and hence, we classified our company in this industry.
Tags: Technological development, Starbucks, traditional cafes
[...] Direct competition: λ On the coffee itself: Starbucks has faced numerous competitors in the image of Seattle's Best Coffee or Pasqua, but many other brands have emerged in the meantime. However, its biggest competitor is Peet's, which itself was floated in 2001 and is now distributed in supermarkets. λ On the food market: USA: Starbucks faces regional chains such as Peet's or The Coffee Bean & Tea Leaf. Canada: Tim Hortons and Second Cup. In France, the only direct competitor is Starbucks Coffee Columbus.Created in 1994, the first French channel of "espresso bars" has thirty stores in France and very little abroad. [...]
[...] B / Internal Analysis 5.Defining the Enterprise Starbucks Corporation specializes in the ownership and operation of cafeterias. The group is also developing a coffee roasting segment. Turnover by activity is as follows: - Operation of cafeterias ( 84.5 detained in late October 2006 of a network of 7102 cafes under the name Starbucks Coffee located in the United States (5728), the United Kingdom Canada Thailand Australia Germany China Singapore Puerto Rico Chile and Ireland ( 8). - Sales License ( 11.1 5338 licensed cafeterias located in the United States (3168), Japan China Taiwan Asia Pacific (433) , Canada Mexico Spain Greece Europe the Middle East (162) and Latin America - Other ( 4.4 sales of coffees, beverages and food products for businesses, hotels, hospitals, and airlines. [...]
[...] We can therefore say that the image of the consumer to Starbucks is fixed and that loyal customers know they are paying a high quality coffee, which in addition allows small producers to survive. Nevertheless, according to an article in the New York Times , only 60% of Starbucks units arrive to serve customers in less than 3 minutes. Knowing that one of the key points of the business is takeaway coffee, it is important that it ensures the timely preparation of its cafes. [...]
[...] 4.Industry segmentation The various industry segments Starbucks is a multinational chain of coffee / restaurants, more commonly known coffee shop. This is the first entrant in the market for the sale of coffee. But Starbucks does not only coffee but also tea, baked goods, utensils and coffee machines. The company recently decided to expand its range of products by also selling books, and CDs. Indeed, Starbucks knows that its customers are consumers of music and new technologies and so why not invite them to "eat" Starbucks throughout the day: coffee and muffins, and also their compilation. [...]
[...] Clearly, then, this type of strategy, is based on a concentrated and multiple implantation resulted in the appearance of barriers to entry (one of five axioms of perfect competition) for new entrants. But what is primarily important to remember is that this strategy has benefitted from an authentic Starbucks market sharefrom the beginning. That is why this strategy will be to building an international order to develop this work across all continents, and this strategy is called "Blue Ocean Strategy" that is aimed to expand geographically. Another strategic competence for Starbucks is the innovation of their products. [...]
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