Store Check Competitors and Competitive Offers on The Market of Chocolate

Extract

[...] Are there some homogeneous characteristics (codes) of shape, colors, packaging, etc. on this market? The shape of a small ball is often used for chocolate for example smarties, Ferrero, Chocobon, Kit Kat ball . but also the classic chocolate bar (kinder, Kit Kat ) Bright colors too (purple, red, yellow Depending on the brand image, the packaging is more or less eye-catching. We have also seen that chocolate brands like to create many other ranges and tastes. There is often a declination of a product. [...]

[...] After this store check and looking at the different brands and offers on this market A. What are our main observations? We can see that chocolate appeals to all generations and that it is therefore easy to please everyone with a packet of chocolate. There are brands that place a lot of emphasis on innovation, and there are brands that place a lot of emphasis on the simplicity of both the product and the packaging. That chocolate has a tendency to become more and more expensive. [...]

[...] The potential path of innovation is to create an edible chocolate lipstick while remaining eco-responsible. D. Any other important comment Unlike chocolate, which does not target anyone in particular, our product will target specific people. Our challenge will therefore be to seduce these people. The competition is very strong on the lipstick market but as our concept is new, we are likely to be spotted. It is possible to be in partnership with a chocolate brand to create our product. [...]

[...] Store Check Competitors and Competitive Offers on The Market of Chocolate I. What are the existing brands on our market? There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero Rocher - Kinder - Poulain - Côte d'Or - Monbana - Leading brands (marque repère) in the French supermarkets (Tablette d'Or, Délisse ) II. What kind of product(s)/offer(s) do they sell? What are the differences between the offers? [...]