Market study, France, target, sustainable development, sector analysis, operational analysis, shared values, SME Small and medium enterprises, digital technology, Porter's strengths, type of products, youth community, growing market, students union, customization, CSR Corporate Social Responsibility, McKinsey 7S Framework, BtoC Business to Consumer
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups.
Indeed, promotional items can help promote a brand, with products that are useful for each type of customer, so that it can give more value to your organization and stimulate its growth.
From then on and through these advertising objects, companies acquire new customers, with distribution means that allow them to reach a larger number of users. Promotional items are an ideal marketing tool for a company, because by offering these branded products, you allow a wider diffusion and recognition; the customer will take the item with him wherever he goes and will guarantee the brand's exposure to a wide audience.
[...] Therefore, understanding and interpreting this market requires a good analysis of the threats and powers of companies operating in the market. Threats are based on two criteria: barriers to entry are very low. Thus, it is easy for a company to establish itself in this market: it is a real consideration because it impacts the competitiveness of the market. In addition, there are many replacements for this product, such as clothing brands that can offer "basic" products, for example. Which effective strategy for a start-up in this sector? [...]
[...] Thus, the company's strategic competitive strength is based on two arguments: An innovation and originality within the products offered; A presence in the social networks A better identification of our users' needs through the after-sales service platform will be an opportunity to have the best resources for our products and adapt them if necessary. Achieve a unique relationship with customers: presentation of a showroom A strategy is not only achieved through the products and presence of a company on the Internet. Indeed, the strategy of our start-up is organised around a real redefinition of the digital strategy based on an innovative digital concept. In this respect, the creation of a private showroom, located in the capital, and available by appointment, allows us to truly support our clients with specialized and unique advice. [...]
[...] Start-ups and the business of personalization of textiles and advertising objects in France Introduction Start-ups are; unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups. Indeed, promotional items can help promote a brand, with products that are useful for each type of customer, so that it can give more value to your organization and stimulate its growth. [...]
[...] We will use traditional market analysis tools, such as Porter's strengths, to understand the strengths and weaknesses of this growing market. Once we have identified this market, its strengths and weaknesses, we will consider the ideal strategy for a start-up that would like to enter this sector of activity. Market study Sectoral analysis 1. Overview: the impact of the product through a sector analysis What is a promotional object? An advertising object is a goody usually of small size or a garment in which the name or logo of a brand is prominently displayed. [...]
[...] A start-up could therefore partner with student organisations, as well as national organisations (student unions) in order to set up advertising products reserved for this niche. Our target, in the context of the creation of a start-up, would therefore be the student branch of the French grandes écoles and faculties. In addition, by using our products as part of their student activities and thus building customer loyalty. B. Designing a product line in a sustainable development context As we have seen, the market for advertising objects is a very large market in which there are very many types of objects: pens, clothing, etc. [...]
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