SpnKiX was founded by Peter Treadway, who received his undergraduate degree in Industrial Design from the Rhode Island School of Design and his Masters from Art Center College of Design in Industrial Design with a focus in Transportation. After having raised their funding through kickstarter.com, SpnKIX became reality in march 2011 and managed to penetrate the American market. Now, one year later, SpnKIX is seeking exporting opportunities in order to increase its market share and brand awareness.
Their core business is designing, manufacturing and selling electric mobility devices which can be fitted to any kind of shoe. SpnKiX are battery powered, motorized skates that strap right on to your shoes.
This report aims to investigate on the feasibility of exporting the SpnKIX to France. First of all, the macro and micro-environment will be analysed. Secondly, a general market description will be conducted. Then, SpnKIX' competitive advantage will be formulated. Furthermore, the marketing mix will be pointed out. In the end, all of this will be summarized by a conclusion and recommendations for SpnKIX.
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