Rita & Zia - Web marketing

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Rita & Zia - Web marketing

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Abstract

To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the world is a real opportunity which would be damage not to seize. To be present on Internet offers many advantages: visibility, credibility, development of consumer loyalty and return on measurable investment. A website is communications tools which are available 24:00/24 and 7j/7, it's a true advertising booklet. It addresses itself to a targeted public and gives access to practical information, such as access map or schedules of opening.

To increase its visibility also means possibility of increasing its customers. The Web doesn't know geographical borders, it's possible to reach a site while being with the other end of the country. Thus, we will be able to touch prospective customers on a geographical ray more widened. The advantage is that we will be able to propose the description and the characteristics of our handmade jewelry. We will present all the necessary information in order to support conversion rate.

To have a website our credibility will reinforce, will consolidate our reputation and will develop our prestige and famous. To create a Web site also allows to our customers loyalty thanks to the various parts which it can play: communications tools, business service and after-sales service. We will propose updates regularly, through news or of special offers for example, in order to incite our customers to reconsider the site to see our innovations.

Introduction
Marketers
1. The target
2. The Market
Communication supports
1. Website
2. Wireframe
3. Site responsive
4. Keywords' definition
5. Strategy SEO
6. Strategy SEM
Social media guideline
1. Account of the context
2. Objectives of our presence on networks
3. Justification of the choice of our social networks
4. Our different target
5. Advice and trick
6. Social Media Planning
Conclusion

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[...] Moreover, we will increase our visibility with regard to our competitors. If the Net surfer needs a product and gets information about Internet, if we are not there, we give up our seat to the competitors. While being present on Internet, we improve your visibility and widen our means of communication and of promotion. Thus, we will be more able to find new customers and of loyalty those already acquired. The next stage will be then to improve referencing of our site to have the best possible visibility. [...]

[...] Explanation of the marketing campaign: from the contacting to the decision of purchase (message, means, support) Thanks to our system of icon before the publications, the menwill feel concerned by the publications which are preceded by their icons. Publication " Open, please, eyes, sirs. Ladies go you deliver the secrets to please them in the evening of the Valentine's Day. " Publication few days away before the Valentine's Day, discover our most romantic jewels + link towards retail website" Publication " In search of gift Sirs? [...]

[...] That's an important point for us. In fact, our target uses a computer to go on the internet what is a good point to communicate with The evolution of the social networks The appearence of the interest for the search « social network » has become in 2007 and has never stopped increasing. « Facebook » has become to be searched in 2008 and has never stopped increasing since this date. It's a good way to communicate for Rita&Zia due to the increasing influence. [...]

[...] CHIFFRES OLIVIA.G The use of Facebook doesn't limit itself any more now to a personal use. Indeed, Facebook became a source of inestimable information. So, we decided to use this network for: - Promote the activities of the brand - Put forward products - Make come from the world in store - Measure the reactions of the customers - Interact with the public We also chose to communicate on Instragram. It is necessary to know that Instragram is connected with Facebook, thus we can also with this tool increase our visibility on Facebook. [...]

[...] Thanks to a contact form, the Net surfer can leave a message to us to any moment. A contact page will thus enable us to answer the questions of our customers and prospective customers. This approach will enable them to obtain a feeling of satisfaction. To create a website has a cost but the return on investment is worth the expenditure of it. Internet is a new channel of communication which will cost us less than the traditional channels. We will be able to diffuse effective advertisements at a very weak cost. [...]

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