Research Skills - Pizza hut

Mickey D.

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Research Skills - Pizza hut - New York Stock exchange

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Abstract

Pizza Hut is a well-known brand that deals with the production of custom made pizzas all over the world. It began as a humble company that achieved profitability over the years to be listed in the New York Stock exchange. Its sole aim was to increase its market share through the allocation of franchises to entrepreneurs all over the world (Daszkowski, 2012). This has seen the brand expand its networks to countries all over the world.

Pizza Hut employs various marketing strategies including free pizza delivery to consumers and use of unique toppings. It also employs the use of efficient customer satisfaction mechanisms that ensure that consumers receive their order steaming hot. It has employed marketing strategies that are based on market dominance and product innovations that have enabled it achieve profitability even in the face of changing consumer trends (Dobkin, 2007).

Introduction
1. Research Objectives
2. Importance of the Study
Literature review
Research Methodology
Findings and Discussion of findings
Conclusions and Recommendations

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[...] This has been achieved through a dynamic marketing strategy that was initiated by the company such as franchising that has realized increased market share. Free pizza delivery is one service that the company was previously not offering but in the face of changing consumer trends, the company has evolved to offer these services in order to meet the consumer needs. If this trend is anything to go by then Pizza Hut is one company that will be there for many more years to come. References Bachmeier, Kristina. Analysis of Marketing Strategies used by PepsiCo Based on Ansoff. Grin Verlag Baker, Michael. [...]

[...] The primary research conducted among business owners discovered that they were willing to invest in the Pizza Hut Franchise owing to the market association. As a result, Pizza Hut has improved its market strategy in order to keep up with the changing trends in the competitive pizza market. Section One: Introduction Pizza hut, founded in 1958, is a pizza parlor that was opened by two brothers Dan and Frank Carnery. To start the business, they borrowed $600 from their mother then together with John Bender, rented a small building. [...]

[...] In this way, Pizza Hut was able to increase their market share and achieve and increase in overall profitability. The company grew in market share and was listed at the New York Stock Exchange in 1972 when it offered 410,000 shares of common stock to the public (Daszkowski, 2012). It also expanded by acquiring other big names in the restaurant industry like Taco Kid, Next Door and Flaming Steer. Later on, it strategically merged with PepsiCo, a global soft drink company that further improved its position in the market. [...]

[...] Review of Marketing Research. M. E. Sharpe Onkvisit, Sak. International Marketing: Analysis and Strategy. Taylor and Francis Polonsky, Michael and Mintu-Wimsatt, Alma. Environmental Marketing: Strategies, Practice, Theory and Research. Routledge Rao. Predictive modeling in strategic marketing. PHI Learning Pvt. Ltd. [...]

[...] Section Three: Research Methodology A cross sectional study was conducted in which the study process was conducted at a point in time. Different people with different interests and different socio-economic and demographic characteristics were used in the study to ensure that the information that is captured is variable. As a result of the varied information types and levels that will be collected, both qualitative and quantitative methods of data collection will be employed. Quantifiable data including numbers and figures will be collected as well as less quantifiable data like perceptions and preferences that will be collected using more qualitative methods. [...]

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