The group's history began in 1945 BIC while Marcel Bich and Edouard Buffard mount a factory spare part for pens in Clichy. In 1950, BIC Cristal pen is launched: it went on to sell hundreds of billions of copies. BIC is expanding internationally in 1950 (Italy, Brazil, United Kingdom, United States and Scandinavia) by buying foreign subsidiaries (Waterman Pen Biro Swan). BIC arrived in Japan and Mexico in 1965 and launched in 1973 lighters and razors in 1975. During its development, the BIC group explores new markets (coloring, sport, correction pens, adhesive labels) through the acquisition of companies such as Sheaffer, Pimaco Tipp-Ex or Antalis.
It also continues its expansion in Eastern Europe and Asia, through partnerships, for example with Cello Pens in India.
Activities include BIC stationery, lighters, shavers, promotional products and other products such as BIC kayak or BIC Sport Phone (launched in 2008).
Present in 160 countries, BIC is a world leader in the market for pocket lighters and European leader in stationery. He moved up to second place on the market for razors in America and Europe and employs approximately 10,500 people worldwide.
The economic model of BIC Group is the production and marketing of mass consumer products universal, mainly disposable, good quality and low price. Every day 5 million lighters, 10 million razors and 24 million stationery items from BIC Group are sold all around the world. 80.5% of BIC products are made in BIC factories.
[...] A specific effort focusing on each transport flow is the only way to provide high quality, competitive shipping while reducing its environmental impact. Points of sales BIC has several points of sales: - Supermarkets - Tobacconists - Stationeries - Internet Consumers The use of BIC products (writing instruments) shows that people go up to 2 km for a BIC Cristal pen. BIC ensure the quality and safety of products, they anticipate customers' needs. Product life cycle: Bic Cristal pen included in the standard product segment has benefited from a long period of time coverage profitability. [...]
[...] The supply chain structure of BIC is convergent. The BIC factories produce the pens from the beginning to the end (=sales). BIC is a leader in its industry, and that is why it must be pioneering and highly efficient in its production processes and quality. This strategy is based on two angles: ✓ Process manufacturing: production centralized "super factory" for the economies of scale. BIC plants are very innovative and are at the forefront of technology. Manufacturing costs are optimized, because of the use of materials for the manufacture of various products. [...]
[...] o Plugs color matching body and caps are then assembled on the machines. These are either "custom", that is to say, supplemented or modified with parts added or manufactured by the factory in Clichy Bic Technology which also produces molds. o The plant produces three types of packaging on the spot: the cover 6 or 10 pens (sold in stores), boxes of 20 or 50 (for businesses and schools) and cardboard bulk pens 1000. Packaging, which is a function of the country is then left to subsidiaries. [...]
[...] Here the machine analyzes the resistance (viscometry). Bic ink is guaranteed for a period of 3 years depending on the type of cartridge. C. Plastics sector ( 3.5 million cartridges per day ( 2,000,000 of plugs per day ( 2.5 millions of supports per day ( 2 millions of bodies per day o The pen cartridge is manufactured from hot plastic around a compressed coil. A long continuous tube is formed and then through a cooling pond which reduces its diameter to the nearest 1/10th of a millimeter. [...]
[...] Indeed, BIC products require the purchase of raw materials, such as plastic, resin oil, gas, palladium . These main raw materials are also listed, which can affect the operating result of mismanagement of the company. To optimize its investments and purchases of raw materials, the BIC group must therefore make a good analysis of the demand of its customers. To determine whether the company BIC adopted during the period studied strategy based on these constraints upstream, it should study the various inventory turns. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
