New product report of SOOTHE Inc.

BERIDGE M.

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New product report of SOOTHE Inc.

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New product management, SOOTHE Inc, massage and therapist industry, market analysis, health, SWOT analysis, Gua Sha, suction cupping

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Abstract

SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two different products such as Gua Sha and Cupping were considered to choose which one best suit the business model of SOOTHE Inc. A comparative analysis between Gua Sha and Cupping indicated that Gua Sha is the most suitable in terms of costs involved in creating value and the level of satisfaction that it can provide.

Brief description of SOOTHE Company
Market analysis
Identification of opportunity
Silicone suction cupping
Gua Sha
SWOT analysis for each technique (comparative analysis)
Profitability
Concept evaluation and selection
Strategic planning
Launch
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[...] Chinese Journal of Integrative Medicine, pp.3- 4. Nielsen, A., Kligler, B. and Koll, B. (2014). Addendum: Safety Standards for Gua sha (press- stroking) and Ba guan (cupping). Complementary Therapies in Medicine, pp.446- 448. Nielsen, A., Kligler, B. and Koll, B. (2014). Addendum: Safety Standards for Gua Sha (press- stroking) and Ba guan (cupping). Complementary Therapies in Medicine, pp.446- 448. Osborn, K. (2016). [...]

[...] This is due to the recent growth in the level of income and the relatively stable global economy. Furthermore, the massage and body therapy industry is expected to continue to grow to the demographic change and the increasing aging population (Osborn para.2). Therefore, companies that are operating in this industry have enough space of bringing in new innovations and creativity. Threats SOOTHE should expect a tight competition in Asia than in the US due to the presence of massage and body therapy in ancients Asian countries. [...]

[...] and Nunnewar, S. (2015). Blended Infant Massage–Parenting Enhancement Program on Recovering Substance-Abusing Mothers' Parenting Stress, Self-Esteem, Depression, Maternal Attachment, and Mother-Infant Interaction. Asian Nursing Research, pp.318-327. Sefton, PhD, (2011). Developing, Maintaining, and Using a Body of Knowledge for the Massage Therapy Profession. IJTMB, 4(3). SOOTHE (2016). About SOOTHE . [online] SOOTHE - Massage Delivered To You. Available at: https://www.SOOTHE .com/about [Accessed 14 Aug. 2016]. SOOTHE INC., (2016). [...]

[...] Based on the current situation of the market in the US, two possible alternatives available for SOOTHE Inc are suction and Gua Sha. The reason these types of services were selected is that they are gaining an increasing popularity in different parts of the world. Therefore, in its business expansion program, SOOTHE Inc can use these two services to penetrate new markets and to gain a competitive advantage in the United States (Park p.16). There are many factors that are contributing to the increasing demand for massage services and making this industry more promising in the future. [...]

[...] SOOTHE INC.: Private Company Information - Businessweek. [online] Bloomberg.com. Available at: http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId= [Accessed 26 Jul. 2016]. [...]

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