Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix

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[...] Pellenc's production, therefore, has a very targeted clientele. In addition, this clientele may be sceptical about the use of new technologies. Some farmers are attached to traditional practices and do not wish to mechanise their production. The same goes for green space professionals who like proximity to living things. There is no longer this desire to mechanise everything Opportunities Although the vine represents the largest share of the company's turnover, its future also depends largely on green spaces and selective sorting. [...]

[...] The Pellenc company is a world benchmark, so it suffers little from the competition Internal criteria For its products, the company has bet on the diversity of ranges. It offers more than 300 products, ranging from small tools to 11-ton machines. It is also at the origin of the concept of "multifunction". The company devotes a significant budget to research. In 2017, this budget amounted to 13 million euros. Thus, it places itself at the forefront of technology. Research also enables it to reduce its impact on the environment: its products have low energy consumption and low CO2 emissions. [...]

[...] The attraction/asset matrix or the McKinsey matrix 1. The attractiveness of the market The agricultural equipment market is large: it covers the whole of France as well as many countries. In France, the agricultural surface represents approximately 56% of the national territory, and the forest 30%. Europe is the world's largest producer of agricultural machinery. France ranks third in Europe for agricultural equipment production, behind Germany and Italy. In addition, it is also the leading agricultural country in the European Union, which shows significant demand. [...]

[...] Pellenc company strategy: SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix The Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure is also constantly changing, and the company has declared its target of 450 million euros by 2023. The company has 19 subsidiaries and 2,000 distributors. It employs 1,700 people on five continents. [...]

[...] International markets: formulation of portfolios of strategic activities produced by country The Pellenc company quickly expanded internationally. In 1991, it moved to Australia for its wine regions, then to Spain to study olive growing. The conquest of the United States began in 1996 with California because the viticulture market there was very promising. Then, in 1997, the company set its sights on Italy to develop harvesting machines there. It is now the third-largest exporter of agricultural machinery. It is renowned for its specialised tractors for vines and orchards. [...]