Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the fourth largest segment in the European market, with 44.6% of the market share and 21 different locations like the Parc Astérix, Musée Grévin, France Miniature, Walibi, etc. CDA Parks are present in France, Italy, Switzerland, Belgium, Germany, the Netherlands, and England. In 2007, its turnover was 505,7 million euros. Parc Astérix, which was first opened in 1989, as the precursor of theme parks in France and it represents the French cultural identity and is constantly compared to its American competitor, DISNEYLAND Resort Paris. Its image is centered on hospitality, thrilling rides, and excitement, whereas Disney's image is more focused on fantasy and magic. Its vision is then to provide fun and deliver exciting options to the public.
[...] It is worth underlining that the international radiance of Disneyland gives Parc Astérix the opportunity of anchoring itself more firmly into national culture, and as a consequence, it should allow Parc Astérix to attract even more French visitors. Furthermore, sometimes it even seems that Disneyland encloses an imperialist identity, so some visitors may feel a little overwhelmed within its walls; whereas Parc Astérix is associated with a sounder, more traditional and convivial image. The aim of Astérix is to become a place that cannot be ignored by French families. [...]
[...] The geographical situation of Parc Astérix could be seen as strength or as a weakness: situated 30 kilometres from Paris, the park is not so far from the city the most visited in the world; thus (as is true for Disneyland Paris) it could become an activity for tourists. However, it is also very hard to access the park without a car, because it takes a long time and it is quite expensive. 2009 is the 20th anniversary of the park. [...]
[...] Parc Astérix accounts for 20% of the theme park market in France in Europe). This figure is rather satisfying given the number of competitors present on the market (between 200 and 300). But the Parc must not take this for granted; to maintain such a share, it is crucial that it continues making efforts to attract customers. So the market share is not a sustainable but a tenable advantage. Innovation: we can maintain this is a capacity the Parc possesses. [...]
[...] This leads us to the following issue: how can Parc Astérix ensure its place as second player on the theme park market? Parc Astérix had about million visitors in 2007 ( million for Disney). But thanks to a new opening session in the winter of 2008, the number of visitors in Park Astérix has increased by and the turnover by 7,54%. In 2006, its turnover was about 65 to 70 millions Euros and its net profit represented about 8 to 10% of its turnover. [...]
[...] Also, since setting up its own transportation network would be expensive for Parc Astérix, it would be interesting to develop partnerships with providers of transport in Ile de France, such as the RATP and the SNCF, by offering a package which would include transport through public transportation and the Parc Astérix shuttle in strategic places, such as the main train stations (Gare de Lyon, Gare Montparnasse and Saint Lazare). That way, travellers will be provided with a clear and simple way of accessing the park as they would just have to follow the indications. [...]
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