The Styltech concept of the Arcelor group
Case study - 4 pages - Business strategy
This document presents the communication study carried out by the Sollac Company of the Arcelor group in an attempt to enlighten the public about its innovative STYLTECH concept in construction. Extract: "Sollac has introduced STYLTECH, an innovative concept of an inherent quality to make it...
Strategic Analysis of the BIC Group
Case study - 11 pages - Business strategy
The BIC Group is a publicly traded company, founded on October 25, 1945, under the name of PPP (pens, mechanical pencils and accessories) by Marcel Bich with the help of Edouard Buffard. The company launched the BIC Cristal pen. The company grew rapidly abroad, especially during the 50s, and...
The strategies of Apple
Case study - 5 pages - Business strategy
In this paper, we will focus the analysis of the market of the Personal Computer (PC) and portable music player. These two products represent nearly 80% of the sales from Apple. Other activities are in support of these two flagship products. Given the comparison with the global PC market, Apple...
Marketing strategy of McDonald's fast-food chain
Case study - 2 pages - Business strategy
"It is all that I like" is the tagline for the McDonald's in France. McDonald's is probably the most famous fast-food firm in the world. McDonald's has more than 30,000 restaurants in the world and a gain of more than 20 billion in their turnover. However, in France, McDonald's...
Nike's outsourcing strategy
Case study - 5 pages - Business strategy
Many large companies and SME's are engaging in outsourcing and for various reasons like economies of scale, reduced costs, improved performance, focus on core activity etc. This economic strategy has been meeting with growing success. Outsourcing or externalization of the process means the...
Strategic analysis of the ready-to-wear brand Abercrombie & Fitch
Case study - 8 pages - Business strategy
In March 2007, Abercrombie decided to reach out to its European customers by opening a store in a posh London neighborhood. Its brands, A&F and Hollister, had become quite a rage with targeted customers in the United States. The reputation of this brand had reached the corners of the world and it...
Strategy development and communication of the mobile phone company Orange
Case study - 6 pages - Business strategy
I) History The use of mobile phones increased suddenly in the 1990's until market saturation was reached shortly after 2000. Although it was originally limited to professional use by social elite, it grew to become the preferred means of communication for many people. A) The merger of two...
Analysis of Group Danone and strategic market positioning (2008)
Case study - 10 pages - Business strategy
The results of the first half of 2008 reflected a 9.6% growth of the various 'Strategic Business Units' from the restructuring of Danone completed in 2007. Indeed, the Danone Group recorded a turnover of over 7.7 billion Euros for the same period. But what developments have Danone...
Strategy of Nike (2008)
Case study - 11 pages - Business strategy
Nike is an American multinational, currently established internationally. Its activity is specialized in clothing, shoes and sports material. This company has been in competition for several years with large companies such as Adidas, Asics, and Reebok, and was unique with its perpetual capacity...
Technological survey project in the automotive industry: The Volkswagen group
Case study - 8 pages - Business strategy
Volkswagen AG is the leading German automotive group. The global market share of the group is 12.1% and has reached about 20% in its home market: Germany. With 25,400 vehicles leaving the factory each day, the group has been since 1998, the number one European car manufacturer. And it happens to...
Ryanair: A strategic analysis
Case study - 2 pages - Business strategy
Ryanair is a low-cost airline that was founded in 1985 by Tony Ryan. It began in Ireland, with a capital of one Irish pound or 1.23 Euros and 25 employees. The newly created company proposed to start flights between London and South East Ireland on a plane with just 15 seats. The company is,...
Strategic analysis of L'Oreal (2008)
Case study - 8 pages - Business strategy
The L'Oreal group, which was established in 1907, is a world leader in the cosmetics market. Representative of a century of expertise, the group is present in all continents with subsidiaries in 58 countries and product sales in 130 countries. It also included 19 global brands and 15,800...
Activity analysis and strategies of the Accor group
Case study - 8 pages - Business strategy
With nearly 8 billion Euros in sales, Accor is the European leader in hotels and world No. 1 in business services and public institutions. Major player worldwide, the group is present in 140 countries and employs over 168,000 people. The Group operates hotel brands present in all market...
Analysis and strategy of AXA
Case study - 5 pages - Business strategy
I) Activity: AXA is a global company that enjoys a favorable international reputation. It has acquired 3% of the world insurance market. AXA is one of the world's leading insurance companies and has a turnover of more than 90 billion €. It has 65 million customers worldwide and 150,000...
Strategic analysis of the Accor group
Case study - 43 pages - Business strategy
Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...
"Nespresso, what else? " - A strategic analysis
Case study - 30 pages - Business strategy
During the 70s, Nestle anticipated a market growth of premium coffee based on the original concept of the inventor of the espresso, Luiggi Bezzera. The principle is simple: offer the finest Italian coffee directly to your home or office. Founded in 1986, Nespresso pioneered the allotted coffee...
Project Management of project: Africa Without Borders
Case study - 8 pages - Business strategy
As the poorest continent in the world, Africa includes countries where the living conditions of children remain difficult. Although quality education is widely recognized as a basic human right that can promote economic growth, this element is not easily accessible to many African children....
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he decided to...
Implementation strategy in international markets: the case of Magna Argus
Case study - 8 pages - Business strategy
Founded in 1948, Magna Argus is an American company that manufactures and sells television sets of average size. With a factory based in Pennsylvania and several distribution offices throughout the US, it produces and sells television sets of 25 and 27 inches. Each set is equipped with various...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
Strategy of the Renault group
Case study - 13 pages - Business strategy
In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...
Strategic analysis of Starbucks Coffee
Case study - 22 pages - Business strategy
Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in “Moby...
Business strategies: The Carrefour group
Case study - 16 pages - Business strategy
The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...
The Swatch group
Case study - 48 pages - Business strategy
Those who have worn or at least seen a Swatch watch will know that this mark is indeed an indisputable reference in the field of watches across the world. This world famous watch group was formed from the merger of two Swiss watchmakers, with 18 brands in its portfolio in total, each one more...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
Strategic Analysis of Michelin
Case study - 26 pages - Business strategy
The Michelin group is a global manufacturer of tires dimensioned on Euro, and headquartered in Paris. It is a multinational, whose head office is in Clermont-Ferrand in France. With 20% of the worldwide market, Michelin is the world leader in the tire industry. Its net sales in 2006 rose to 16.4...
The strategy of Apple's music industry - published: 27/01/2011
Case study - 4 pages - Business strategy
"The Great Transformation" is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitalization and sharing of the latter appears to be the trigger for a crisis of global magnitude of this sector. Demonized by the record companies, the...
The Algerian company vis-a-vis the stakes of universalization
Case study - 8 pages - Business strategy
Algerian companies often make the headlines of some national dailies and receive rave reviews because of the registration of their quality management system ISO 9001: 2000. From a strictly marketing standpoint, it is a good move for the company. However, it will pay close attention to comments...
Strategic analysis Sanofi-Aventis
Case study - 23 pages - Business strategy
On 1st January 2005, the merger of the French pharmaceutical groups Sanofi-Synthelabo and Aventis, gave birth to Sanofi-Aventis, Europe's leading company in the sector in terms of turnover, and the third largest group worldwide. The company now relies on an international research network to...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
