SWOT Analysis - British Airways (2010)
Case study - 8 pages - Business strategy
British Airways (BA) has recently announced a merger with Iberia the results for both firms are due in May 2011. This case study will look at industrial relations within BA and how they will affect the recent merger and what is necessary to align both firms' resources whilst causing the least...
Financial Strategy & Corporate Control - Case study on Remy Cointreau
Case study - 4 pages - Business strategy
Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the quality...
Online Music Distribution - Case of iTunes Music Store
Case study - 7 pages - Business strategy
Technology is changing almost every facet of what we do in our lives. Personal computers (PC) have invaded our homes and offices in a big way. Gone are the days when the PC was relegated to word processing, technical software code writing, mathematical calculations and such. These days, the PC...
Business Strategy: HTC Corp in 2009
Case study - 4 pages - Business strategy
After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...
Business Strategy: Domino's Pizza International Inc.
Case study - 4 pages - Business strategy
Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door....
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
A Ferrero group: Strategy analysis of Kinder
Case study - 10 pages - Business strategy
The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...
Case L'Oreal - 'Synergie and Belle Couleur'
Case study - 10 pages - Business strategy
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Case study - 8 pages - Business strategy
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
Strategic Management: Royal Dutch Shell
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...
Dubailand Case Study:Would the Pharaohs have dared?
Case study - 8 pages - Business strategy
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
General Motors - Strategic management plan
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
AMD: A Customer-centric approach to innovation
Case study - 9 pages - Business strategy
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Sampling issues in Business Statistics
Case study - 7 pages - Business strategy
Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...
Nature of tourist lodgings
Case study - 4 pages - Business strategy
Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces
Case study - 7 pages - Business strategy
Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other relevant...
McDonald's and KFC - Recipes for Success in China
Case study - 4 pages - Business strategy
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...
The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...
Sales strategies of the Dyson company: the leader in the electric household appliances
Case study - 12 pages - Business strategy
Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...
The Bouygues Group - business portfolio and its strategies
Case study - 4 pages - Business strategy
The Bouygues Group is a diversified conglomerate which has the advantage of limiting the risks and measures to compensate for losses in some areas. Through this strategy the company has been showing positive results in 2009 despite of the economic crisis and has managed to reduce its debt by 50%....
Analysis of the strategic problems of the Italian manufacturer of Pirelli tires
Case study - 2 pages - Business strategy
The major problem of Pirelli's information system is that it does not allow easy access. This is because information systems of each country are developed locally and are independent of each other. Access to information plays a crucial role in the success of a business, because without...
Strategic diagnosis of the evolution of the group of Sears
Case study - 2 pages - Business strategy
One of the first mistakes in the management of Sears was to disperse its activities. However, because of its size, Sears had the advantage of having a database about the extremely important customers, although they were poorly exploited. What are the factors related to the management,...
The decision-making process of purchase of a solar panel at IDS Energy
Case study - 8 pages - Business strategy
We use hydrocarbon products in all areas of our everyday life, such as in the fields of transportation, production, clothing, and high technology. For the purpose of our study, we also include habitat and comfort. In recent years, the issue of sustainable development has been emphasized in order...
Presentation of the Holcim Morocco through the model of the five forces
Case study - 4 pages - Business strategy
This document presents the strategic strengths and weaknesses of the company Holcim Morocco, using Porter's five forces model. Excerpts from the document: "There exists a certain economy of scale because there is a mass production in order to cover fixed costs. The peculiarity of this sector is...
International expansion of the Essilor Group
Case study - 2 pages - Business strategy
Essilor has a portfolio of strong brands. Varilux deals with progressive lenses that currently dominate the world market. The glasses represent about 95% of the activity of Essilor and the rest can be classified in other categories, including optical instruments and various other products that...
Analysis on the group of JC Decaux SA
Case study - 16 pages - Business strategy
The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...
Features of Blu-Ray Disc of Sony
Case study - 5 pages - Business strategy
New technologies today are emerging regularly and are usually the result of years of research. In the past ten years only 3 major innovations have made a marked impact globally, they are the flat screen, MP3 and the GPS. The Blu-Ray Disc of Sony BD is the latest innovation in Sony's incremental...
