Skype case study
Case study - 13 pages - Business strategy
Nowadays, Skype is known and used by every person owning a computer either a PC or a Mac, it is even available on smartphones now. It has revolutionized the world of telecommunication and change the world of e-business. This service has been provided by Microsoft since 2011, allows users to...
Mergers and acquisitions - Brazilian beer negotiation
Case study - 12 pages - Business strategy
Today several companies choose to combine in order to create only one entity. They an decide to merge for various reasons, it can be to create values, acquire a financial stability situation, improve its strategic position or to offer the stockholders of one company securities. They are also...
Mergers and acquisition: Brazilian beer merger negotiations: Companhia Cervejaria Brahma, S.A., case study
Case study - 12 pages - Business strategy
This final assignment deals with the merger of 2 companies specialized in the beer market, Brahma and Antarctica, in Brazil. Brazil is the 4th beer market in the world after the United States of America, China and Germany. This market represents a huge market because of various factors (tropical...
Ethnic entrepreneurship
Case study - 13 pages - Business strategy
The recent growth of new ethnic populations in Western societies raised lots of issues. In fact, the ethnic activity is not any more a question of historic interest; nor is it the concern of the company. Because new ethnic populations grew at the same time as Western economies, they are in a...
The Kooples in the USA
Case study - 25 pages - Business strategy
The Kooples offers clothes and accessories for men and women. The collection is unisex for an androgyn style: chic/rock of the street between Paris and London. Colors are sober. Boys and girls can wear the same things, shop in the same stores. Clothes have a really good quality with noble...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...
A study of current attitudes to genetically modified food
Case study - 30 pages - Business strategy
Since the 1990s, there has been an emergence of a new type of biotechnology namely, Genetically Modified Food technology (GM). GM organisms result from biotechnological process which consists of altering traits of original crops by inserting the DNA of another organism (MacCracken et al., 2011)....
Advertising and women: how advertisement has been directed to the US women
Case study - 4 pages - Business strategy
Prior to the Civil War, the life of most US women were influenced by what history commentators refer to us “the Cult of True Womanhood.” (http://www.history.com/topics/women-in-the-civil). Industrialization and other developments generated a shift in work customs, which saw men leaving...
Strategic Choice and Evaluation
Case study - 5 pages - Business strategy
The firm that has been selected is the Goodyear Tire and Rubber Company. The purpose of this paper is to identify the best value discipline, generic strategy and grand strategy for Goodyear; as well as provide insight into the combination of strategies the organization should implement....
Employers access to employee's emails, Ethical or Not?
Case study - 6 pages - Business strategy
The arrival of new technology has raised a number of new issues for managers and leaders. One of these concerns is the surveillance of employees to check for disciplinary infringements. During recent years, employers all over the world have implemented a number of programs and initiatives...
To what extent is the communicating culture different between West and East?
Case study - 10 pages - Business strategy
The concept of communication can be defined as the activity of conveying meaningful information. Communication required a sender, content (message) and a receiver. However, the message can have different meanings depending on the time, the place and the person involved in the communication. Thus,...
Using examples identify and assess why it can be difficult for the multinational firm to behave ethically
Case study - 5 pages - Business strategy
Over the last half decade, businesses have evolved tremendously. Their productivity has improved, new production areas have appeared, borders between countries have opened up and with this, new problems have also arisen. As companies grow in size and importance, so does the criticism and the...
Procter & Gamble- Internationalization Strategy
Case study - 9 pages - Business strategy
In 1837, in The United-States, William Procter, candles maker, and James Gamble, soap maker, got together to market their first branded product, the candles ‘Star Candles' (Jean Boissonnat, 20/12/1993). As their business went along they started to broaden their range of products by buying...
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
Psychic distance and proximity concepts in overseas markets
Case study - 3 pages - Business strategy
Before proceeding to explain about psychic distance in detail they applied the theory to the diversity of cultures within their group, and the particular difficulties and restrictions they were faced with, and consequently how they dealt with these issues. Although they talked about the...
"The UK economy looks battered. People don't like the outlook. They are showing their feelings by selling the Pound." Strategist Jeremy Stretch quoted in the Sun. Explain this quote. Does the exchange rate matter? Can and should the UK government do
Case study - 2 pages - Business strategy
The current UK economic climate is uncertain. Gross Domestic Product (GDP), used as a measure of National Income has only recently in the fourth quarter of 2009 inched out of the negative and into positive growth of 0.1 per cent. This is after a long recession which began in the first half of...
To what extent can Britain's relatively slow industrial growth between 1870 and 1914 be blamed on the failings of entrepreneurs?
Case study - 2 pages - Business strategy
In the late 19th century Great Britain was still one of the world's leading and growing economies. The Great British economy was mature with a relatively small agricultural sector and a large service sector. However, historians have often debated the reason as to why such an advanced economy was...
Does competition affect social preferences in the context of a bargaining game? Discuss
Case study - 3 pages - Business strategy
This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
WH Smith launches 'Kindle killer'
Case study - 3 pages - Business strategy
In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new market. WH...
Pernod-Ricard: Strategic analysis
Case study - 7 pages - Business strategy
Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the...
Selling through customer business development: P & G
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...
Case study: Sustainability at Millipore
Case study - 6 pages - Business strategy
The sustainability initiative that Millipore wanted to implement is based on sustainable development, i.e. “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” ( United Nations World Commission on Environment...
Case study - Vente-privee.com
Case study - 10 pages - Business strategy
Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery; Save...
SWOT analysis - Explanation of the tool
Case study - 4 pages - Business strategy
A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...
Skype case study - published: 18/01/2012
Case study - 7 pages - Business strategy
Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...
Multinational business and globalization
Case study - 6 pages - Business strategy
Above all, let's start by explaining what globalization is. Many definitions exist some are too minimalist, others too general. The term used to describe the current state of the global economy has become a fashionable word. We retain that: “Globalization is a process (or set of...
Developing a cross-cultural training program for L'Oreal's employees at the headquarters in Paris
Case study - 8 pages - Business strategy
In the evolving world of interconnected societies and culturally globalized world economy, firms are developing outside the constraints of a particular national setting. The main aim of this training programme is to understand and improve the interaction of co-workers from different countries and...
Business Research Methods: Case Study of Toyota
Case study - 17 pages - Business strategy
Brookie Part-just mentions the 2,3 million recalls and the cars affected The Rava4 2009-2010, Corolla, 2009-2010, Avalon 2005-2010, Camry, 2010, Highlander 2007-2010, Tundra 2008-2010 researchers of Toyota has determined not enough time spent on so there adding extra four weeks to their time span...
Brand Management Analysis: Case of Sony
Case study - 15 pages - Business strategy
Founded in 1946 in Tokyo by Masaru Ibuka and Akio Morita, SONY is the world number 2 in the electronic market. In 1979, the company create the walkman, the CD player in 1982 and the Blu-ray technology in 2003. The company also had developed activities in video-games, computing, mobile phone...
