A snapshot of Portuguese economy
Case study - 1 pages - Business strategy
Portugal's banking and financial system is sound, competitive and well managed. Despite being not as large as other EU nations, the banking system in Portugal can be compared with other EU nations in terms of profitability, efficiency and solvency. The challenges for the banking system of...
Marketing mix strategies of Nike and Reebok in India
Case study - 2 pages - Business strategy
Marketing mix is a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers. There...
Google's recruitment and selection practices
Case study - 2 pages - Business strategy
Google is a rapidly growing organization. The speed at which it is growing is difficult for the HR department for the company keep pace with filling the new vacancies. The company has to fill around two hundred positions every week. It is a tough task alone, but given the company's HR department...
Fujifilm strategy
Case study - 3 pages - Business strategy
Fujifilm is more of an elephant than a lion. It is a huge company, but it is not very aggressive. Instead the organizational culture is more passive. It can be stated here that winners firms lead other firms and do not follow them. Unfortunately, Fujifilm falls in the second category. Needless to...
Combating employee turnover
Case study - 2 pages - Business strategy
A study done on employee turnover describes employee turnover as a gradual process. There are several factors that lead to employee turnover such as Job Characteristics, On-boarding, Relationship, Work Environment and Individual Differences. Once a person is exposed to turnover factors, he looks...
Capital asset pricing model
Case study - 2 pages - Business strategy
Capital Asset Pricing Model is a tool to calculate the required rate of return for a security. It takes into account the return that an investor can earn on risk free security (usually government T-Bills), risk premium (difference between the return on risk free investment and return on...
America Movil - Strategic management
Case study - 8 pages - Business strategy
America Movil was established in September 2000 in a spin-off from Telmex and Telcel, the leading provider of telecommunications services in Mexico. The spin-off was implemented using a procedure under the Mexican General Corporations Law (Ley General de Sociedades Mercantiles) called "escisión"....
Kompan: Supply chain
Case study - 5 pages - Business strategy
Now Kompan has a flexible production platform - modular product architecture, which is suitable for a large number of product variations . It enables the mixing of different components and creating different end-products, making the customization easier. A great advantage of this type of product...
Case study: Digital cameras and the run for the pixel count
Case study - 2 pages - Business strategy
Question: What do you suggest digital manufacturers do to reduce the current perception paradox that increased pixel numbers means better pictured quality? Please use the perception process to substantiate your answer. Answer: By the invention of digital sensors technology, digital cameras have...
The product life cycle
Case study - 4 pages - Business strategy
The Product Life Cycle is a cycle in which every product goes through at different rates over a period of time. I believe that this theory is still relevant today as it helps the business to make key decisions based on where each product is on the stages of the life cycle. The concept of the...
The implementation of CRM systems in banks: The case of Caisse d'Epargne
Case study - 8 pages - Business strategy
Since a few years, many banks have adopted strategies of Customer Relationship Management. CRM can be defined as an approach based on new communication and information technologies, in order to identify the customers' needs and expectations to provide them with adapted products and services. One...
Airbus and Boeing: A real life duopoly
Case study - 9 pages - Business strategy
Another Nose in the Trough and Plane Poker were two articles on the air craft industry which were published by The Economist in late 2010. While these two articles might have been published in different issues of the famed magazine, when we consider the aircraft industry it is simply inevitable...
Corruption in business
Case study - 8 pages - Business strategy
Everybody has already heard about bribing system in business. This form of corruption appeared in Ancient Greece when it was time to vote. But far more than just bribes, corruption is one of the biggest problems in business nowadays. Indeed, this scourge can affect politics, administrations,...
Sector analysis
Case study - 3 pages - Business strategy
It has become extremely important for corporations and managers to continuously innovate and think new ways of churning more money. If a firm or a manager fails to innovate and does not come up with new ways of profit extracting, the ideas will eventually become obsolete and the business will...
Case study: Vestas vs. Gamesa
Case study - 7 pages - Business strategy
Interpretation: In order to benchmark Vestas and Gamesa the report starts with a brief description of the companies' business model and value proposition. In addition, the 2 companies are compared form a financial point of view by analysing strategies, productivity, profit, risk, but also based...
University of Chicago Booth MBA Marketing Plan, 2011
Case study - 20 pages - Business strategy
Objectives The objective of this report is to convey an updated marketing strategy for the University of Chicago MBA program in the Booth School of Business based upon the analysis of the current academic environment and the university's position within that environment. Goals The University of...
Trends in the luxury market in China
Case study - 17 pages - Business strategy
Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large...
Case of Renault group
Case study - 23 pages - Business strategy
Renault Group is a French car manufacturer, closely related to the Japanese automaker Nissan since 1999. This group has factories and subsidiaries around the world. It is founded by brothers Louis, Marcel and Fernand Renault in 1898 and stands fast by his innovations. Renault's mission is to...
SpnKiX: Case study
Case study - 11 pages - Business strategy
SpnKiX was founded by Peter Treadway, who received his undergraduate degree in Industrial Design from the Rhode Island School of Design and his Masters from Art Center College of Design in Industrial Design with a focus in Transportation. After having raised their funding through kickstarter.com,...
Nintendo: reviving a company, transforming a market
Case study - 13 pages - Business strategy
Nintendo was founded in 1889, and gained success in the early 1980s for its Nintendo Entertainment System, its Super Nintendo and its Nintendo64. In the mid-1990s however, Sony introduced the PlayStation, and Microsoft came up with the Xbox. In turn, Nintendo quickly lost its market shares to its...
Conflict, decision making, and organizational design
Case study - 6 pages - Business strategy
At Verizon Wireless conflict is pretty much taught as the rule not the exception. We're trained to deal with conflict and negotiation strategies to help ourselves get out of the conflict. It's part of the job and expected that customers are not always going to be happy with Verizon and as such...
Case study: Sir Richard Branson, Chairman, Virgin Group, Ltd.
Case study - 6 pages - Business strategy
Richard Branson has become one of the world's most famous entrepreneurs and also one of the most unconventional. Known as a billionaire who's Virgin Group of businesses run the gamete from condoms to wedding gowns to travel. He's almost more known for his publicity stunts which he uses to...
People and organizational management
Case study - 11 pages - Business strategy
Motivation is described as the act of inspiring people so as to perform their duties well. There are two modes of motivation namely; intrinsic and extrinsic motivation. Intrinsic motivation refers to the employee inspiration that comes from within him. In most cases, this is derived from...
Will E-commerce save the music industry?
Case study - 15 pages - Business strategy
The dematerialization of the consumption is the main factor: With the development of internet and MP3 formats, CDs are becoming almost obsolete and consumers are more disposed to consume music through those forms. The consequences of this phenomenon is that revenue are decreasing for the all...
Joe Salatino: Case study
Case study - 6 pages - Business strategy
It's important for people to understand the importance of how people for perceptions and attributions. It's even more important when you're in a job such as the company run by Joe Salatino when it's imperative that they're able to adapt and comprehend what's going on in their clients' lives in...
Motivation, stress and communication: Case study
Case study - 7 pages - Business strategy
The job I chose would have to be something within the government. And if I picked a job there it would be as President of the United States of America. I would be in charge of running the country and deciding the fate of hundreds of millions of people. I would be in charge of a number of...
Starbucks coffee: Case study
Case study - 24 pages - Business strategy
Starbucks Corporation is a leading roaster and retailer of coffee in the world. The company has been in existence since 1972 and has grown to be in over 16,000 locations in more than 50 countries (Starbucks, 2010). The company serves millions of customers every day offering them the best services...
Logistical process of Heineken beer
Case study - 8 pages - Business strategy
In this paper we are discussing about Heineken beer from a logistical aspect. In the first section we deal about beer in general: history, ingredients, brewing and varieties of beer. Then we continue with describing the supply chain of beer which is followed by the comparison of two countries,...
How do you determine the "right price" for tourism products?
Case study - 29 pages - Business strategy
The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at the...
Can we consider corporate social responsibility (CSR) as a mean of recognition for multinational company?
Case study - 70 pages - Business strategy
Ethics has been a very important subject for thinkers since ancient times. The definition of ethics, a reflection on the reasons for desiring justice and harmony and how to achieve these, will be a valuable aid in the development of this thesis. It establishes the criteria for acting freely in a...
