Nestlé Strategic Analysis

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[...] For example, in 2015 in India, the company had to recall and destroy more than 36,000 tonnes of Maggi products. It is obvious that this leads to losses, especially in terms of sales and reputation, which has been severely damaged. Moreover, a few years ago, in the United States, Nestlé had to overcome a scandal related to pieces of glass present in the various ready meals of the brand. Almost every month, Nestlé has to recall around 100 products, and its activities are affected by negative publicity. [...]

[...] Over 60% of consumers are more attracted to products that do not contain harmful ingredients. Among a sample of respondents said their decisions are influenced by accurate labeling, and 48% prefer product information to be clearly displayed. The Nestlé company, which has long been criticized for misleading information on its labels, should consider clear labeling of its products, improved practices and better accuracy of the information, in addition to nutritional information. Growing ready-to-drink tea and coffee markets The ready-to-drink beverage sector has experienced strong and rapid growth over the past 3 years, mainly in the United States. [...]

[...] Food and beverages generally compete with each other on price, brand recognition, product variety, quality, taste, packaging, marketing and promotional actions, advertising, and the ability of companies to respond to consumer demands and needs. The food and beverage industries are growing very slowly, and with the entry of new players, Nestlé will face strong rivalry. References Nestlé Group: The multi-brand strategy https://www.dissertationsenligne.com/Monde-du-Travail/Groupe-Nestl%C3%A9-La-strat%C3%A9gie-multimarque/72365.html Nestlé external analysis https://www.etudier.com/sujets/analyse-externe-nestl%C3%A9/0 Strategic analysis https://gestiondeprojet.pm/analyse-strategique/ Part Strategy and SWOT analysis of Kellogg s and Nestlé products https://docplayer.fr/11799536-Partie-1-analyse-strategie-et-l-analyse-swot-des-produits-kellogg-s-et -nestle.html The world leader in Nutrition, Health and Well-being https://www.nestle.fr/sites/g/files/pydnoa566/files/asset library/documents/rapport% 20annuel% 20nestle% 20sa.pdf The Nestlé empire shows signs of weakness https://www.lesechos.fr/2004/11/lempire-nestle-montre-des-signes-de-faiblesse-654157#:~:text=Les%20difficult%C3% A9s% 20ne miss% 20pas, distributors% 20et% 20du% 20hard% 2Ddiscount. [...]

[...] Nestlé Strategic Analysis Having a worldwide reputation, Nestlé is one of the leading companies in the food industry. Consumers of the brand are generally won over by the variety of products on offer that fully meets their needs. In addition, known for the quality of these products, Nestlé enjoys popularity and brand recognition that few competitors have been able to acquire. Presentation of the Nestlé company Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. [...]

[...] You should know that 10% of Nestlé's total sales are generated by coffee, and that coffee beans are a widely used raw material. In addition, the price of coffee beans, which is very volatile, directly influences the profit margin of the company. This price volatility is justified by many reasons such as weather disasters, unusually high or low temperatures and drought in coffee-producing countries like Brazil. In addition, the existing competition in this sector has caused a sharp increase in prices. [...]