Michelin designs, manufactures and sells tires for every type of vehicle. In addition to this, it also publishes maps and atlases, and has diversified into the production of GPS navigation instruments. Michelin stands out among its competitors by dint of its strong innovation policy, significant investment in Research & Development, Branding and a well marked quality that has ensured the loyalty of its customer. In 2003, Michelin entered a joint venture with TRW automobiles to develop and market and sell direct tire pressure monitoring systems and related tools and services to original equipment manufacturers worldwide. This product portfolio was branded as "EnTire Solutions".
[...] Competition faced by Michelin: Several companies are placed in the same market segment as Michelin. Taken together, Bridgestone, Goodyear and Michelin have about 60% of the market share, which is more than half of it. The other 40% is held by local manufacturers. Suppliers of Michelin: Michelin is under pressure from the companies that supply it with rubber. Manufacturers have entered into partnerships and contracts to promote exclusivity from suppliers. However such self- sufficiency is not enough for the companies that are independent suppliers of rubber. [...]
[...] Specialty Shops and Independent Garages Competition Other tire TomTom, Garmin, Google Maps Different manufacturers and other GPS manufacturers (Bridgestone, Goodyear) Technology Tire production Production equipment and Different software GPS Skills Production Design, Know-how and the Different and Innovation Michelin Experience Cost R & D R & D. Informatics, Different Structure Raw materials and Geographical Manufacturing information\Browser design, and Raw materials assembly Objectives To become a Retain leadership in the Different market leader in market, and promote navigation tire manufacturing and tourism thereby also (It currently benefiting the tire stands ay second manufacturing division. [...]
[...] The Company Image is an asset that gives the organization an edge over its competitors: o Michelin products took the top three places at the 2010 DAKAR rally o They manufacture MotoGP qualifying tires for motorcycles o They manufacture of tires for Dirt bikes The Michelin logo has been unchanged in the last 30 years, and supports the brand image of the tire Weaknesses In spite of large fluctuations in costs, the selling price is comparatively higher than its competitors. [...]
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