Marketing study of an airline company (Southwest Airlines)

Extract

[...] How Can the company reduce these deficiencies? Furthermore, what strategies should be adopted to rapidly build the Baltimore airport? And finally, what means should be taken to implement to adapt the performance to internal growth that is ever increasing? We will analyze the company and external factors first, then we will look into the internal factors, to finally end with the recommendations to raise to meet the expectations of consumers and business. Part External analysis OPPORTUNITIES THREATS passengers passed through Baltimore = Greater transfer station U.S. [...]

[...] companies station is considered • Too much a overtime compared to other U.S. airlines • Too many mega resort with over complaints from other airlines Technological • Southwest was ranked among the top three consecutive years • Large fleet • Southwest is one of the youngest fleets of jets • The Baltimore station is independent (only a few meetings are held with Dallas) • The flight operations, maintenance and engineering approved by the Federal Aviation Administration After analyzing external opportunities we realized that there are more important threats as well. [...]

[...] (Phoenix, Chicago Midway, Baltimore / Washington or Houston). With approximately 165 daily departures, airport Baltimore / Washington Airport is the third company in terms of frequencies. However, this frequency cannot be assumed with so few employees. In addition, the crew being relatively new to the group, it does not have enough experience to respond adequately to the needs and expectations of customers. All this plus many other problems, Southwest Airlines continues to grow anyway. [...]

[...] Marketing study of an airline (Southwest Airlines) Introduction Southwest Airlines was created June now it has over 31,000 employees for a traffic of 3000 flights per day. At the end of 2003, the company is marked by its 31st year of profitability. Thus in 1989 it reached the qualification of major company in over a billion dollars in revenue. Today, Southwest Airlines is the favorite in terms of low price and high attendance. With approximately 60 towns served, the company is present on the largest airports in the U.S. [...]

[...] made ​​a profit thanks to its unconventional methods Distribution • Southwest has an information system "OTIS" enabling customers to be informed about flights, delays and other correspondence Promotion • From a marketing • Priorities perspective priorities are focus on direct to develop direct flights flights and not on • Important flights with stopovers communication network Conclusion Through this analysis, it was noted that Southwest has all the attributes of a competent airline. However, some have technical malfunctions that impede wage activity of this company. [...]