Levendary Café: The China Challenge - Christopher A. Bartlett and Arar Han (2013) - What changes should the new CEO make to manage the company's international operations better?

Extract

[...] Bartlett and Arar Han (2013) - What changes should the new CEO make to manage the company's international operations better? Despite the promising growth achieved by Levendary Café in China, under Louis Chen's management, within a year and a half of launching its operations in this fertile market (see appendix the company is in crisis because of Chen's recent approaches, who rebelled against the decisions of the new CEO, Mia Foster. This prompted the latter to intervene quickly to find radical solutions to the company's problems and settle disputes that may lead to the deterioration of the company's growth. [...]

[...] Perhaps the greatest tribute to the strategy is that many consumers around the world believe Nestlé is a local company." explain David Bell, a Harvard Business School professor, and Mary Shelman, the director of the Agribusiness Program at Harvard Business School The international analyst will assist Chen in preparing the financial reports. The Global Growth Office will contribute to penetrating more new foreign markets. The international analyst will assist Chen in preparing the financial reports. The Global Growth Office will contribute to penetrating more new foreign markets. [...]

[...] Foster should establish a Chinese monitoring office In addition, to solve China's reporting problem, Mia should establish a Chinese monitoring office supervised by the US headquarters. This will enable Levendary to make the best decisions about the Chinese operation while ensuring that the company's values ​​are preserved. To face the financial risks arising from the difference in standards and taxes. It is imperative for Foster to make changes at the organizational level of the company by creating an international office that ensures the standardization of financial reporting (in accordance with American standards) and addressing current and future international commercial issues. [...]

[...] My suggestion is not without rhyme or reason, but rather the product of a careful analysis of Chen's statements, who believes that the standardized offerings will lead to a decline in the company's sales in the Chinese market. Given his full knowledge of the nature of this market, his insight must be taken into account after evaluating it in the field. However, Louis must make the necessary changes to improve the brand's image, which was influenced by his design, and to avoid consumer confusion. It appears that subduing Chen and persuading him of company decisions is a difficult task. [...]

[...] Chen's reluctance to use the GAAP standards in his financial reports, given that China uses different accounting principles, reinforces the necessity of creating an international financial analyst position (see appendix 3). Last but not least, the creation of the position of Global Growth Manager will be a valuable addition to the company as it will help Levendary to penetrate new markets and expand its current activity and will also contribute to improving the quality of communication between the headquarters and its foreign branches (see appendix 3). [...]