In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all.
To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our guests, along with numerous related services. We are dedicated to making every flight you take with us something unlike you have ever experienced in air travel today. Your safety, comfort and convenience are our most important concerns.
To our colleagues: Workforce diversity gives us access to a world of different ideas and perspectives. Lance Airways is committed to maintaining a corporate culture where men and women of all ages, races, physical abilities, preferences and backgrounds are treated with dignity and respect.
At Lance Airways we recognize that when diversity is valued and respected the results are improved service, customer satisfaction and a positive community image. We believe our employees make a world of difference and we work to maintain an environment where diversity and inclusion is a critical component of our success. Our diversity vision is to build a high performing environment where individual differences and contributions of employees, customers and business partners are respected and valued, the result of which is a business organization where fairness, trust and integrity govern relationships and the way we do business.
[...] Boston: McGraw-Hill Irwin. ISBN: 9780073381169. Ian Douglas. (2005). Do business class air fares capture added value for airline alliance membership? Journal of Revenue and Pricing Management, 219-227. Retrieved April from ProQuest Central. (Document ID: 936318101). Triant F. & Walker, T., (2005). [...]
[...] Lance Airlines Lance Airlines A good marketing plan provides a road map for members of any organization to follow. According to Mullins and Walker (2010), authors of the book Marketing management, a written marketing plan a key step in ensuring the effective execution of a strategic marketing program because it spells out what actions are to be taken, when and by whom” (p. 487). This paper will present a marketing plan to launch Lance Airways, a full- service airline offering non-stop superior service, with the competitiveness of a low-fare discount carrier, from Los Angeles to Singapore. [...]
[...] We will do this by going above and beyond the call of duty to ensure the safe, dependable and friendly air transportation to our guests as well as provide a workforce diversity that will give us access to a world of different ideas and perspectives for future growth. With a succinct marketing plan, the empowerment to implement this plan effectively down to our most junior employee, we have the opportunity to be the best airline the world has ever seen. Not only will be profitable in customer satisfaction, we will also be profitable to everyone working with and for Lance Airways to build each one a stronger future. References Mullins, J., Walker, O., (2010). Marketing management: A strategic decision making approach (7th ed.). [...]
[...] The Financial Performance of Low-Cost and Full-Service Airlines in Times of Crisis. Canadian Journal of Administrative Sciences, 3-20. Retrieved April from ProQuest Central. (Document ID: 842815021). Fineman, J. (2012). World's Longest Flights. [...]
[...] Or a traveler can choose from one of the 8 ultra posh suites. As an added benefit, one of the suits has been dedicated as a children's play area should they become restless so as to not disturb our other guests. If too many children are onboard, then a time- share system will be implemented. No matter which of our three locations on the plane a traveler chooses from, each section of the plane contains Lances' unique starlit ceiling that reflects the time of day at the destination to help our travelers combat the symptoms of jet lag. [...]
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