Kraft Foods Marketing

Vani K.

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Kraft Foods Marketing

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Kraft Foods Marketing, Kool-Aid, Jello, or Mac-n-cheese

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Abstract

Kraft Foods incessantly continue building on the successes it has achieved by dealing with childhood favorites such as Kool-Aid, Jello, or Mac-n-cheese. This product line has been taken to this 21st Century through the provision of varied recipes that are usually accompanied with innumerable lip-smacking photos (Ginty, Vaccarello, and Leake, 2012).

For those people who look for healthy alternatives, special occasion meals, cocktails, seasonal recipes, Kraft Foods provides the best panacea. Kraft Foods' approach entails provision of visual content through engaging customers online using Pinterest Boards, Facebook Page, You Tube channel, and other blogs (Cunningham, 2002).

This paper will delve into the concept of marketing with the help of consumer behavior theories in order to analyze the efficiency and effectiveness of the Kraft's online customer experiences. This essay will discuss the significance of comprehending target market segmentation while engaging customers either online and/or offline. Lastly, this paper will seek to provide recommendations that could help Kraft bolster their market segmentation.

Introduction
Kraft Foods
New Word City
Black box
Conclusion

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[...] Kraft Foods should adopt marketing strategies by dividing their target markets into consumer subsets with common priorities and needs. This should be followed by implementing and designing strategies to target their consumers. For Kraft Foods to bolster their market segmentation strategy, it is important that they adopt an elaborate product differentiation strategy in order to target certain market segments (Boguraev, and Neff, 1999). Geographical segmentation would involve choosing a geo-cluster approach where demographic data is combined with geographical. Through behavioral segmentation, Kraft Foods' customers may be sub-divide into various groups according to their different attitudes, knowledge, and usage rate. [...]

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