Missions and values of an organization are meant to direct the business communication process during a time of crisis. If an organization's customers were valued and made a top priority and regarded profits were placed second this would assist and direct the communication process in event of a crisis if the customers were involved. Communication efforts would place the customers' safety over profit. This paper is an attempt to examine Johnson & Johnson a Fortune 500 company who placed value on the customer over revenue and implemented ethical operations in a time of crisis.
The Tylenol tragedy is a model case of Corporate Social Responsibility, (CSR). According to the "United Nations Industrial Development Organization" (2007), "Corporate Social Responsibility is a management concept whereby companies integrate environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives" (para. 1).
This case study of Tylenols' tragedy focuses on how successfully Johnson & Johnson conducted a life-threatening situation that could have damaged or ruined the business or company image in the corporate world. This would have also affected the stakeholder's trust and belief in the company's current and future operations. The detailed actions implemented by Johnson & Johnson in the Tylenol product tampering, an act of domestic terrorism against unknown and innocent victims was handled in a very appropriate and ethical manner.
[...] Johnson & Johnson portrayed ethical competence. Conclusion “Ethical communication is fundamental to responsible thinking, decision-making and the development of relationships and communities within and across contexts, cultures, channels, and media. Moreover, ethical communication enhances human worth and dignity by fostering truthfulness, fairness, responsibility, personal integrity, and respect for self and others” (Baack " 8.3 Johnson & Johnson played a proactive part in safeguarding the public in stating that this would never happen again. When bad instances occur to good companies who take pride in the work performed worthiness comes from that. [...]
[...] When a company exercises good ethics a good business will surely follow. Ethical behavior is not only the right way to run a business but also will assist corporations in presenting leading performances in the times to come. Consider this, when a company behaves ethically it creates a good image and the company does good business. The company can attract the best employees, maintain good relationships with its suppliers, appeals to the customers, entices investors, and the company can raise capital from the stock markets. [...]
[...] (n.d.). Retrieved from http://www.unido.org/what- we- do/trade-capacity-building/corporate-social-responsibility-for- market-integration/what-is-%2FEnergy_and Climate_Change%2FRenewable_Energy %2FConference_Ethiopia%2Foffice%2Findex.php Rehak, J. (2002, March 23). Tylenol made a hero of Johnson & Johnson: The recall that started them all. The New York Times, para. [...]
[...] Johnson & Johnson and ethical practices Missions and values of an organization are meant to direct the business communication process during a time of crisis. If an organization's customers were valued and made a top priority and regarded profits were placed second this would assist and direct the communication process in event of a crisis if the customers were involved. Communication efforts would place the customers' safety over profit. This paper is an attempt to examine Johnson & Johnson a Fortune 500 company who placed value on the customer over revenue and implemented ethical operations in a time of crisis. [...]
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