Intel is a semi conductor, microprocessors, and chips manufacturer. It is an industry leader in the market with competitor such as Samsung, ARM, ADM and Toshiba. Intel's strategy revolves around technological innovations, quality service delivery and maintains a platform that gives them a competitive advantage. They effectively use PESTLE, SWOT and Porter's five forces to create an effective strategy that has ensured their industry success.
In addition, the organization value chain analysis using Porter's analysis clearly gives the firm an elaborate strategy for efficiency that ensures costs are controlled and quality services to their customers. They also have a short life cycle of one year for new products that ensures they release new innovations regularly as they respond to their customer needs and keeping check of competitors. They heavily apply differentiation to their products that ensure all products are different from competitors' substitutes. Analyzed resources capabilities using VRIN analysis show how Intel is competitive compared to its competitors.
[...] Marketing and sales: Intel has become a brand by itself especially with its slogan of ensuring customers buy computers with Intel manufactured processors. Service: in addition, Intel is a strong supporter of e-commerce platforms. It has created extranets in order to create channels with customers. This has made it easy for Intel customers to order products. This is one of the goals of conducting business through the internet (Intercrop, 2012). Intel's Product Life Cycle Intel and its ecosystem of hardware's and software provider's offer customers an array of embedded solutions. [...]
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[...] Boston, Mass.: Harvard Business Review Press. Pallante, M. D Creating customer value: the path to sustainable competitive advantage. Bloomington, IN: Author House. Porter, M. E On competition (Updated and expanded Ed.). Boston, MA: Harvard Business School Pub. Rainey, P Sustainable Business Development. London: Cambridge University Press. Wagner, J. A. & Hollenbeck, J. R Organizational Behavior: securing competitive advantage. [...]
[...] Intel's success has been contributed by Intel's constant awareness and fear for its competitors. They have continually created new solutions and strategy in order to counter new competition in the industry. They have also learned to be always proactive and seize new opportunities wherever they come (Blair & Hitchcock, 2011). Another industry success factor for Intel has been its strategy of specializing and focusing on a specific niche market which has given them a competitive advantage against their competitors. The VRIN and VRIO model is a resource based model that explains whether an organization can use its resources so as to create a competitive advantage. [...]
[...] G Strategic analysis and choice a structured Approach. New York: Business Expert Press. Hayden, S Intel vs. ARM: Battle of the Business Model. Available at http://www.forbes.com/sites/haydnshaughnessy/2012/02/24/intel-vs- arm-battle-of-the-business-model/ Porter Competitive Model of Industry Forces The PC Component Industry: North American Market Potential New Entrants - Foreign Manufacturer - Other companies coming into the Industry - Parts & Equipment Manufacturers - Raw material suppliers - Research Institutions - Engineering companies - IT vendors Bargaining Power Of Suppliers Substitute Products And Services - OEM - Computer Manufacturers - Networking companies - Consumer Electronics - Automobiles - Military/Government - Distributors Intra-Industry Rivalry SBU: Intel Corp. [...]
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